Growth Associate (Boston, MA)

Posted 27 Days Ago
Be an Early Applicant
Atlanta, GA, USA
Hybrid
Mid level
AdTech • Artificial Intelligence • Digital Media • Machine Learning • Marketing Tech • Analytics • Consulting
Helping brands grow smarter through AI-powered marketing, programmatic expertise, and digital innovation.
The Role
Identifies prospective B2B customer accounts and decision-makers, conducts phone, email, social, and in-person outreach, schedules discovery calls and demos, and generates qualified pipeline opportunities. Tracks prospecting activity in HubSpot, supports Growth Directors through the sales funnel, collaborates with cross-functional teams, and travels monthly to designated markets. Also contributes to LinkedIn content and company visibility.
Summary Generated by Built In
  • Identify and engage potential customer accounts and key decision-makers through thorough research.

  • Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.

  • Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.

  • Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.

  • Track and report all activities in HubSpot CRM to ensure seamless pipeline management.

  • Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.

  • Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.

  • Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.

  • Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

  • 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.

  • Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.

  • Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.

  • Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.

  • Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.

  • Readiness to travel for agency visits, industry events, client meetings, and other business development activities.

  • Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.

Skills Required

  • 2-4 years of experience in B2B sales or business development
  • Experience in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries
  • Strong new business development experience, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation
  • Strong communication and relationship-building skills with prospective clients and agencies
  • Ability to generate qualified opportunities and work toward measurable business development or pipeline targets
  • Self-motivated, proactive, and results-oriented approach
  • Ability to independently manage prospecting activity and priorities
  • Readiness to travel for agency visits, industry events, client meetings, and other business development activities
  • Hands-on experience with CRM, prospecting, and AI tools
  • Experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator
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The Company
HQ: Miami, Florida
600 Employees
Year Founded: 2018

What We Do

AI Digital is a leading end-to-end programmatic consultant and innovation partner, powered by AI and open garden framework. Founded in 2018, our global team of over 400specialists connects clients to audiences through a unique blend of human expertise and advanced technology — empowering brands and agencies with unbiased, AI-enhanced media solutions. We partner with all major advertising platforms to deliver measurable results that align with your business objectives and brand KPIs.

Why Work With Us

At AI Digital, we're a passionate and innovative global team fueled by a shared culture of collaboration and expertise. Our team members are true specialists in their fields, constantly pushing the boundaries of what's possible in programmatic media. We believe in the power of collective thinking and the strength that comes from diverse perspective

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