The Role
Lead full-funnel growth and marketing for a European overnight train startup: define brand strategy, build paid and organic acquisition systems, implement tracking/attribution and CRM, run experimentation, and deliver forecasting and reporting to inform leadership and investors.
Summary Generated by Built In
Nox is aiming to become the best alternative to short-haul flights by soon offering premium overnight trains across Europe. With a radically redesigned interior and onboard experience, people travel in style, saving time being asleep. We now search for the most passionate and talented people out there to bring the first of many more Nox trains on the tracks.
We believe in strong teams through diversity, fresh thinking, and a shared commitment to build something meaningful. Apart from that, these things are important to us:
1. Stay real. From intern to CEO, everyone will work at least two cabin crew shifts a year
2. Own it. Take responsibility from day one to shape Nox with your personal touch
3. Challenge. Question legacy thinking and push ideas that really excite our customers
We care about strong, data-informed thinking and clear communication, but just as much about building a team with diverse perspectives and experiences. We especially encourage individuals who are usually underrepresented in traditional industries and business contexts, creating a more inclusive and balanced environment for the whole team.
If you’re excited about building a brand and scaling growth from the ground up, this role could be for you. As a Growth and Marketing Lead (f/m/d), you will define and execute a full-funnel strategy-driving acquisition, building scalable systems, and using data to continuously optimize performance and impact.
Tasks
* Own and execute: Define the end-to-end marketing strategy to establish Nox as a distinctive and leading brand in Europe
* Be the growth engine: Build and scale a full-funnel acquisition system across paid and organic channels, optimizing the journey from awareness to retention.
* Let data speak: Establish robust tracking, attribution, and CRM systems to drive experimentation and continuous performance optimization.
* Communicate and Collaborate: Develop scalable forecasting and reporting models to provide actionable insights for you, leadership, and investors.
Requirements
* You have 5+ years of experience in growth or strategic marketing, with a proven track record of building scalable acquisition systems and demand generation
* You act entrepreneurial and are comfortable building marketing structures, tools, and processes from the ground up
* You are able to blend high-level strategic thinking with measurable execution
* You have a deep understanding of B2C (B2B on top is a plus) models, focusing on funnel metrics, attribution, and data-driven decision-making, fully leveraging AI-tools
* You are able and comfortable to guide and lead internal or external stakeholders, including agencies
* German proficiency of C2, Fluent in English, every other language is a plus
Benefits
* A small, young and powerful team with diverse backgrounds, visions and skills
* A culture built on flat hierarchies, zero corporate politics and plenty of room for you to grow
* A chance to build one of the most influential products in European mobility and hospitality
* A competitive start-up salary combined with employee stock options
* A lot of new things. If you love the unknown and can adapt quickly, you’ll have tons of fun with us
* A free contingent of Nox rides in the future, Nextbike subscription, strong Travel discounts as well as choice of either Deutschlandticket, Urban Sports Club or sport reimbursements.
Please don’t let imposter syndrome hold you back; we value your passion and potential more than a perfect match with every requirement. Even if you don’t meet every single criterion, we still encourage you to apply.
Please note: All positions require fluent English unless stated otherwise; additional languages are a plus.
Along with your CV, please include your salary expectations, earliest possible start date, and your answer to the following question in your motivational letter or application email:
Why does Nox need to exist - and why are you the right person to help build it? (max. 3–4 sentences)
We believe in strong teams through diversity, fresh thinking, and a shared commitment to build something meaningful. Apart from that, these things are important to us:
1. Stay real. From intern to CEO, everyone will work at least two cabin crew shifts a year
2. Own it. Take responsibility from day one to shape Nox with your personal touch
3. Challenge. Question legacy thinking and push ideas that really excite our customers
We care about strong, data-informed thinking and clear communication, but just as much about building a team with diverse perspectives and experiences. We especially encourage individuals who are usually underrepresented in traditional industries and business contexts, creating a more inclusive and balanced environment for the whole team.
If you’re excited about building a brand and scaling growth from the ground up, this role could be for you. As a Growth and Marketing Lead (f/m/d), you will define and execute a full-funnel strategy-driving acquisition, building scalable systems, and using data to continuously optimize performance and impact.
Tasks
* Own and execute: Define the end-to-end marketing strategy to establish Nox as a distinctive and leading brand in Europe
* Be the growth engine: Build and scale a full-funnel acquisition system across paid and organic channels, optimizing the journey from awareness to retention.
* Let data speak: Establish robust tracking, attribution, and CRM systems to drive experimentation and continuous performance optimization.
* Communicate and Collaborate: Develop scalable forecasting and reporting models to provide actionable insights for you, leadership, and investors.
Requirements
* You have 5+ years of experience in growth or strategic marketing, with a proven track record of building scalable acquisition systems and demand generation
* You act entrepreneurial and are comfortable building marketing structures, tools, and processes from the ground up
* You are able to blend high-level strategic thinking with measurable execution
* You have a deep understanding of B2C (B2B on top is a plus) models, focusing on funnel metrics, attribution, and data-driven decision-making, fully leveraging AI-tools
* You are able and comfortable to guide and lead internal or external stakeholders, including agencies
* German proficiency of C2, Fluent in English, every other language is a plus
Benefits
* A small, young and powerful team with diverse backgrounds, visions and skills
* A culture built on flat hierarchies, zero corporate politics and plenty of room for you to grow
* A chance to build one of the most influential products in European mobility and hospitality
* A competitive start-up salary combined with employee stock options
* A lot of new things. If you love the unknown and can adapt quickly, you’ll have tons of fun with us
* A free contingent of Nox rides in the future, Nextbike subscription, strong Travel discounts as well as choice of either Deutschlandticket, Urban Sports Club or sport reimbursements.
Please don’t let imposter syndrome hold you back; we value your passion and potential more than a perfect match with every requirement. Even if you don’t meet every single criterion, we still encourage you to apply.
Please note: All positions require fluent English unless stated otherwise; additional languages are a plus.
Along with your CV, please include your salary expectations, earliest possible start date, and your answer to the following question in your motivational letter or application email:
Why does Nox need to exist - and why are you the right person to help build it? (max. 3–4 sentences)
Skills Required
- 5+ years experience in growth or strategic marketing
- Proven track record building scalable acquisition systems and demand generation
- Experience establishing tracking, attribution, and CRM systems
- Deep understanding of B2C funnel metrics, attribution, and data-driven decision-making
- Experience leveraging AI-tools in marketing
- Ability to guide and lead internal and external stakeholders, including agencies
- Entrepreneurial mindset; comfortable building marketing structures, tools, and processes from scratch
- German proficiency C2 and fluent English
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The Company
What We Do
Nox Mobility is a Berlin-based startup that aims to reinvent overnight rail travel in Europe as a sustainable alternative to short-haul flights. The company offers overnight trains featuring 100% private rooms, focusing on privacy, efficiency, and affordability. Nox plans to connect over 100 European cities by 2035, utilizing standardized coach designs to maintain operational excellence and competitive pricing.
