At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
Strategists at AKQA apply curiosity, rigor, and imagination to uncover truths across customer, culture, product, and brand, framing problems in unexpected ways and shaping insight into clear creative direction. Group Strategy Directors are senior strategic leaders who set the agenda across accounts and the agency, relied upon for clarity, leadership, and perspective by internal teams and clients alike. They understand how business, brands, and customers interact, with a deep appreciation for the role technology plays in that relationship.
We are seeking an experienced Freelance Group Strategy Director with deep CX and digital strategy expertise to lead strategic thinking for one of the most established names in financial services, a brand trusted by millions to help them plan for their futures. In this role you will frame problems in unexpected ways, translate data and insight into compelling stories, and provide strategic direction on product and experience initiatives from early opportunity through to actionable, real-world solutions. You will partner closely with account, creative, product, and technology leadership to grow the business, elevate the work, and ensure that strategy ladders all the way through to beautifully delivered digital products, services, and experiences.
ROLE REQUIREMENTS
- Serve as the senior strategic lead on the account, relied upon for clarity, leadership, and perspective by internal teams and clients
- Provide strategic direction on CX, digital product, and experience initiatives, identifying the key value proposition, consumer needs, and value to the business
- Frame problems in unexpected ways, using both qualitative and quantitative research to answer questions, prove or disprove hypotheses, and mine insight
- Analyze data and insights to create compelling, persuasive stories that shape and sell the work
- Partner with account leadership to grow the business and the strategic acumen of the account
- Oversee and elevate the creative process in partnership with creative leadership, honing ideas and ensuring they are on-brief, distinctive, and effective
- Translate strategic recommendations into actionable experiences, products, and services
- Partner with discipline leads across creative, technology, UX, delivery, and data science to ensure the highest quality of work
- Contribute to thought leadership, sharing AKQA's point of view on design and technology trends
QUALITIES AND CHARACTERISTICS
- Significant experience in a strategic discipline, with a CX, digital, communications, or consulting background
- Deep CX and digital strategy expertise, with product strategy and design thinking experience devoted to digital products and services
- Strong understanding of how business, brands, and customers interact, with deep knowledge of the role technology plays in that relationship
- Brand and communications planning experience, as well as business strategy experience
- Ability to understand and lead a cross-disciplinary team through the dynamics of a client's business and the sector in which it operates
- Familiarity with the design, application, and analysis of a wide range of qualitative and quantitative research techniques, including the ability to design and implement measurement plans
- Proven ability to judge creative ideas for their distinctiveness, relevance, and effectiveness
- Experience in insight and idea generation, with the ability to translate strategy into tangible products, services, and experiences
- Exceptional communication skills, with the ability to clearly and persuasively frame recommendations for senior audiences, internally and externally, and to partner with senior clients
- A proven track record of leading and growing strategic, creative, and technology-centered work
- Strong leadership skills, able to manage people across multiple projects under pressure
Location & Commitment
- Remote; must be available to work Eastern Time hours
- ASAP through March 31, 2027
- 40 hours/week
- Expected weekly compensation: 5,000 to 6,000 USD
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Skills Required
- Significant experience in strategic disciplines, including CX, digital, communications, or consulting
- Deep customer experience and digital strategy expertise
- Product strategy and design thinking experience for digital products and services
- Understanding of business, brands, customers, and technology relationships
- Brand and communications planning experience
- Business strategy experience
- Experience leading cross-disciplinary teams
- Experience designing, applying, and analyzing qualitative and quantitative research
- Ability to design and implement measurement plans
- Ability to evaluate creative ideas for distinctiveness, relevance, and effectiveness
- Experience generating insights and ideas and translating strategy into products, services, and experiences
- Exceptional communication and presentation skills for senior audiences and clients
- Track record of leading and growing strategic, creative, and technology-centered work
- Strong leadership skills and ability to manage people across multiple projects under pressure
- Availability to work Eastern Time hours
- Availability for 40 hours per week through March 31, 2027
AKQA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AKQA and has not been reviewed or approved by AKQA.
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Parental & Family Support — Policies include fully paid parental leave for all parents, adoption support, and family leave for caregiving needs. Additional supports such as subsidized backup childcare and regional enhancements reinforce family care.
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Healthcare Strength — Health coverage offers multiple plan options with full preventive care, mental‑health resources, and dental and vision coverage. Some regions provide 24/7 virtual doctor access and supplementary healthcare budgets for services not covered by insurance.
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Leave & Time Off Breadth — Time‑away provisions include generous paid holidays with increases over tenure and a companywide year‑end closure. Special, study, and event‑based leave (e.g., weddings, moving) broaden the range of available time off.
AKQA Insights
What We Do
AKQA is the frontier agency, uniting imagination, design, craft and technology to create new forms of value. For more than three decades, we've helped brands imagine what’s next and make what matters, from pioneering digital to defining the next era of AI. Operating across 19 countries and 30 locations, we work with organisations to build intelligent systems, digital products, connected ecosystems and immersive experiences that shape culture, deepen brand relevance and unlock growth. AKQA is a WPP agency.
