Account Manager/ Group head

Posted 26 Days Ago
Be an Early Applicant
2 Locations
In-Office
Expert/Leader
Agency • Marketing Tech
The Role
Leads digital media buying and affiliate marketing activities, including audience targeting, campaign planning, inventory and rate negotiation, partner activation, affiliate agreements, media optimization, budget and ROI management, deployment scheduling, and experimentation with new channels. The role also manages vendor and publisher relationships, coordinates with Finance and Legal, maintains media inventory repositories, and reports to clients while building long-term partnerships.
Summary Generated by Built In

Location: Bangalore

Experience: 3+ years

Company: HiveMinds.in


Looking for an enthusiastic Media buying and affiliate marketing professional, with hands-on experience handling large number of vendors and partners. The ideal candidate would be someone who understands media buying, has a good network among affiliates, publishers and martech companies.

HiveMinds is one of the top 5 agencies out of India supporting clients like bigbasket, Dominos (JFL), MaxLife Insurance, Curefit, UrbanLadder, Beiersdoff, Tanishq, Marico, flydubai and more.

 

Responsibilities

1.    Help identify target audiences and plan media campaigns and suggest the right inventory basis the brief

2.    Compare and negotiate rates, ad inventory and ad spots

3.    Activate new partners to deliver digital performance or ad innovation

4.    Negotiate with Affiliate partners on Volume deals, Savings for Clients, and Anti-fraud terms

5.    Handle Partner agreements drafting and closure with Finance & Legal Teams

6.    Maintain repository of Inventory, Rates, and Upcoming Impact Property schedules

7.    Optimize plans and budgets according to the best media mix

8.    Oversee deployment schedules and adjust when needed

9.    Experiment with new platforms and channels

10. Monitor costs and return on investment (ROI) and Savings on deployment

11. Report to clients and build long-term relationships


Qualifications

Master's degree, preferably engineering + MBA in marketing

10+ years of experience in Media management, publisher relationships

Proven experience as Media Buyer or similar role; experience in digital media only

Familiarity with media-buying, planning and research

Working knowledge of media analytics software (e.g. comScore, TGI, Similarweb, GWI)

Excellent communication and negotiation skills

Organizational and multitasking abilities

Attention to detail


Skills Required

  • Master's degree
  • 10+ years of experience in media management and publisher relationships
  • Proven experience as a media buyer or in a similar role
  • Experience in digital media
  • Familiarity with media buying, planning, and research
  • Working knowledge of media analytics software such as comScore, TGI, Similarweb, or GWI
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Engineering background and MBA in marketing
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The Company
HQ: Bengaluru
420 Employees
Year Founded: 2010

What We Do

We are HiveMinds, a unit of Madison World. We are a rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses. An early entrant in India’s digital marketing scene, our strength lies in being a dynamic agency capable of delivering across digital - be it SEO, performance and paid Campaigns, retail media / e-commerce marketplace management, digital analytics, social media marketing, digital branding or creative and content services. We work with clients across geographies to deliver what we know best - growth, creativity and client satisfaction. We are based out of Bangalore, India with offices in Mumbai and Delhi-NCR.

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