The Role
Leads Paytm Ads’ advertising sales organization, owning revenue growth, strategic advertiser and agency partnerships, vertical expansion, pipeline development, commercial negotiations, and high-value client engagements. The role manages senior stakeholder relationships, mentors the sales team, drives forecasting and business reviews, collaborates cross-functionally on campaign and product development, and identifies opportunities across FMCG, consumer internet, gaming, and related industries.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile
QR payments revolution in India, Paytm builds technologies that help small businesses with payments and
commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with
the help of technology.
About the team:
Paytm Ads is digital advertising vertical that offers innovative ad solutions to clients across industries It offers
advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment; retail services,
online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices
and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
About the role:
We are looking for an experienced Group Head – Advertising Sales to lead advertising revenue growth, strategic brand partnerships, and business development across key industry verticals, including FMCG, Consumer Internet, and Gaming.
The role will involve building and managing senior-level relationships with leading advertisers and media agencies, developing strategic sales plans, driving revenue targets, and positioning Paytm Ads as a preferred digital advertising partner. The ideal candidate should bring strong commercial acumen, a proven track record in digital advertising sales, and the ability to lead high-value client engagements and cross-functional initiatives.
Key Responsibilities
Revenue & Business Growth: Own and drive advertising revenue targets, develop growth strategies, and identify new business opportunities across key industry verticals.
Strategic Client Partnerships: Build and strengthen relationships with CXOs, marketing heads, media leaders, brand managers, and senior stakeholders at leading brands and agencies.
Vertical Leadership: Lead advertising sales across FMCG, Consumer Internet, Gaming, and other relevant categories, identifying opportunities to expand market share and advertiser partnerships.
Business Development: Develop a strong pipeline of strategic accounts, large media briefs, and high-value opportunities; lead customized pitches and commercial negotiations.
Consultative Selling: Understand clients’ business and marketing objectives and recommend tailored advertising solutions that drive campaign effectiveness and business outcomes.
Team Leadership: Lead, mentor, and develop the advertising sales team, establish clear business priorities, and drive performance against revenue and growth objectives.
Campaign Effectiveness: Partner with campaign delivery and optimization teams to ensure effective execution, monitor campaign performance, and deliver advertiser expectations.
Cross-functional Collaboration: Work closely with Product, Marketing, Operations, and Campaign Management teams to develop innovative advertising solutions and improve customer experience.
Market Intelligence: Track industry trends, competitor offerings, advertiser requirements, and evolving digital media strategies to identify new revenue opportunities.
Product & Solution Development: Provide market and client feedback to the Product team to improve advertising offerings, campaign performance, and overall advertiser experience.
Business Reviews & Planning: Drive regular business reviews, revenue forecasting, pipeline tracking, and strategic account planning to ensure sustainable growth.
Desired Qualifications & Experience
-14+ years of experience in advertising sales, digital media, AdTech, or the broader media industry, with a strong track record of managing large advertisers and strategic accounts.
-Proven experience in leading advertising sales teams, managing business verticals, and delivering significant revenue growth.
-Strong relationships with senior marketing and media decision-makers across FMCG, Consumer Internet, Gaming, and related industries.
-Experience in digital advertising solutions, performance marketing, audience targeting, and data-led advertising is preferred.
-Demonstrated ability to develop strategic partnerships, lead complex commercial negotiations, and close high-value deals.
-Strong leadership, stakeholder management, analytical, presentation, and communication skills.
-Ability to operate in a fast-paced, evolving environment, manage multiple priorities, and drive business outcomes through cross-functional collaboration.
Key Success Metrics
-Achievement of advertising revenue and business growth targets.
-Acquisition of strategic advertisers and expansion of existing accounts.
-Growth in media spends and share of wallet across key clients.
-Development of a strong sales pipeline and conversion of high-value opportunities.
-Team productivity, performance, and achievement of individual and collective targets.
-Advertiser retention, campaign effectiveness, and long-term client partnerships.
Why join us:
We offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the diverse backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong. Most importantly, for us Work is Fun!!
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users,21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story! democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here.
Skills Required
- 14+ years of experience in advertising sales, digital media, AdTech, or the broader media industry
- Track record of managing large advertisers and strategic accounts
- Experience leading advertising sales teams and managing business verticals
- Track record of delivering significant revenue growth
- Strong relationships with senior marketing and media decision-makers across FMCG, Consumer Internet, Gaming, and related industries
- Experience in digital advertising solutions, performance marketing, audience targeting, and data-led advertising
- Ability to develop strategic partnerships, lead complex commercial negotiations, and close high-value deals
- Strong leadership, stakeholder management, analytical, presentation, and communication skills
- Ability to operate in a fast-paced, evolving environment, manage multiple priorities, and drive business outcomes through cross-functional collaboration
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
