Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
The Group Account Director (Agency Relationships) is responsible for leading account management for large brand clients and agencies. This senior leader will develop relationships with key decision makers, providing strategic solutions that exceed marketing objectives through cross-functional team orchestration. The role requires experience in high-volume, integrated media strategies for local and national campaigns, and maintaining account financial health through forecasting and scope management. The ideal candidate will excel in people leadership, inspiring and developing high-performing teams, and understanding client needs and expectations.
What You Will Do
Client Development
- Serve as a trusted advisor, providing financial stewardship, expert advice, and innovative ideas to foster long-term relationships.
- Ensure a consistent, first-class client experience across cross-functional teams, leading efforts to excel in client relations and internal communications.
- Consult with clients to understand their business objectives and marketing challenges, advising on data strategy, business analytics, media execution, and personalization.
- Oversee and influence marketing and advertising strategies for complex, high-volume clients, using data storytelling to deliver digital recommendations across multiple channels to align with key business objectives.
- Identify and pursue growth opportunities within your book of business, integrating Goodway’s products and services to support clients' business, and collaborate with the client success team to present strategic recommendations.
- Develop Scope of Work (SOW) and Managed Service Agreement (MSA) contracts, coordinating with departments to allocate resources and propose costs while meeting profitability goals.
- Act as a point of escalation for complex client issues, ensuring timely and effective resolution
Account Management
- Advocate for the client perspective in strategic planning and decision-making processes to ensure their needs and goals are prioritized.
- Clearly communicate client experience goals, strategies, and performance metrics to senior leadership and other stakeholders.
- Conduct regular reviews and feedback sessions with clients to understand their needs, expectations, and satisfaction levels leveraging performance data.
- Analyze client feedback and data to identify areas for improvement and implement actionable plans.
- Maintain and advance a strong understanding of holistic marketing and advertising, focusing on customer-first, omni-channel strategies, people-based targeting, and advanced Martech applications.
- Proactively identify and address potential risks to client satisfaction and business relationships, developing and implementing risk mitigation strategies.
Team Leadership
- Lead, mentor, and manage a Client Experience team, fostering a culture of collaboration and continuous improvement.
- Provide ongoing coaching and development opportunities to ensure team members are engaged, motivated, and supported in their professional growth.
- Oversee a cross functional team of Media, Strategy, and Analytics professionals to address client issues and develop solutions that align with client needs.
- Implement best practices and standard operating procedures with Goodway’s infinity loop in mind.
- Allocate client support effectively to ensure that client needs are met efficiently.
What you Bring
- A Bachelor’s degree in Business Administration, Marketing, Management, or a related field is typically required.
- 10+ years of experience in client experience, account management, or a related field, with a significant portion in a senior leadership role at a marketing agency.
- Demonstrated ability to manage high-value client relationships and deliver exceptional client experiences.
- Strong leadership with experience leading and developing high-performing teams.
- Experience in developing and executing strategic plans related to client experience and satisfaction.
- Strong leadership skills with the ability to inspire and manage a diverse team.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with a client-centric mindset and a passion for delivering exceptional client experiences.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Ability to develop and execute long-term strategies to enhance client experience and drive business success.
- Strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends.
- Experience with project management principles and tools to oversee and deliver client experience initiatives.
- Familiarity with client management and CRM systems, such as Salesforce, HubSpot, or similar platforms.
- Proficiency in data analysis tools and techniques to track client metrics and performance.
- In-depth knowledge of industry trends, best practices, and competitive landscape related to client experience.
- Understanding of relevant regulatory and compliance issues affecting client interactions and data protection.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote
What We Do
Audience Design. Performance Paid Media. Dynamic Creative. Measurement and Analytics. Custom Technology. Consultative Services. Goodway Group is the full-service data-driven digital marketing solutions partner you can trust to drive measurable outcomes.
Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions.
Powered by the brightest humans, purpose-built technology and an award-winning virtual work culture, Goodway delivers innovative, result-yielding digital marketing strategies to our clients across the nation in 40 states and counting and around the globe.
