Who We Are
We're purpose-driven. With every ride, we aim to redefine health and happiness. It's all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we'd love to have you.
Our Mission
To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we'll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
Job Description
As part of the Marketing Creative Team, you will be the day-to-day visual designer bringing the SoulCycle brand to life across our digital and physical ecosystem. This role is primarily focused on digital design—shaping how our riders interact with our brand across lifecycle emails, social channels, performance marketing, and digital web/app touchpoints—alongside key environmental print assets like in-studio signage and promotional collateral.
This role is based out of our Headquarters in NYC, with a hybrid schedule of four days per week in-office and one day remote, reporting directly to the Head of Creative. You will work closely with creative and marketing partners to translate concepts into high-impact, polished visual deliverables that inspire our community.
Roles And Responsibilities
Digital Execution & Visual Design
- Execute high-volume, premium digital design across email (Braze/CRM), web banners, landing pages, digital paid media, organic social, and app assets.
- Maintain visual consistency and integrity with brand guidelines, typography systems, and color palettes across every digital touchpoint.
- Collaborate with the copy lead and marketing managers to translate conceptual ideas and briefs into cohesive visual layouts that drive engagement and conversion.
- Prepare, optimize, and organize production-ready digital assets across all required screen ratios, resolutions, and formats.
Environmental & In Studio Collateral
- Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed to support studio operations and launches.
- Partner with production vendors to ensure proper print setup, color matching, stock selection, and print specifications for studio rollouts.
Cross-Functional Partnership & Workflow
- Partner closely with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver high-performing creative on schedule.
- Collaborate with marketing project management to balance multiple campaign timelines and intake queues efficiently.
- Partner with digital/web stakeholders to uphold intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.
- 3-5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
- A strong, diverse portfolio showcasing high-leverage digital marketing design (emails, web, digital ads, and social campaigns) and strong typographic craft.
- Advanced expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
- Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
- Demonstrated experience preparing print-ready mechanicals and large-format environmental/studio signage.
- Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
- Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands is a plus.
- Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma is a plus (motion graphics not required).
- Experience with or curiosity around leveraging AI design tools to accelerate concepting and mood-boarding workflows is a plus.
Pay Transparency: Min $85k - Max $92k
Additional InformationFor additional Information visit our Career Site: https://www.soul-cycle.com/careers/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Skills Required
- 3-5 years of professional graphic design experience
- Experience in-house at a consumer brand, agency, or consumer technology company
- Portfolio demonstrating digital marketing design across email, web, digital advertising, and social campaigns
- Strong typographic design skills
- Advanced expertise in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign
- Advanced expertise in Figma
- Understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy
- Experience preparing print-ready mechanicals and large-format environmental or studio signage
- Experience collaborating under an Art Director or Creative Director while managing multiple deadlines
- Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands
- Basic knowledge of digital UI/UX principles, wireframing, or design systems in Figma
- Experience with or curiosity about AI design tools for concepting and mood boarding
- Legal right to work in the United States
What We Do
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media. Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
