The Role
Creates digital and offline marketing materials, including social media posts, advertisements, campaign creatives, brochures, presentations, and internal communications. Develops visual concepts aligned with brand guidelines, adapts designs across platforms, edits images, and maintains consistency in typography and layout. Collaborates with digital marketing and internal teams, manages multiple projects, and delivers high-quality creative work on schedule.
Summary Generated by Built In
Key Responsibilities
- Design creative content for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
- Create social media posts, banners, promotional creatives, advertisements, campaign materials, and marketing collateral.
- Develop creative designs for internet broadband, fiber, IPTV, and digital service promotions.
- Design recruitment posters, employee engagement creatives, announcements, and internal communication materials.
- Create visual concepts based on campaign requirements and brand guidelines.
- Work with the Digital Marketing team to develop creatives for paid and organic campaigns.
- Design brochures, flyers, standees, presentations, posters, and other offline marketing materials.
- Edit images, photographs, icons, and visual assets as required.
- Maintain consistency in brand identity, typography, layouts, and visual communication.
- Coordinate with internal teams to understand requirements and deliver creatives within deadlines.
- Adapt designs into multiple sizes and formats for different platforms.
- Stay updated with current design trends, social media formats, typography, and visual communication techniques.
- Manage multiple design projects simultaneously while maintaining quality and accuracy.
Requirements
Required Skills
- Strong knowledge of Adobe Photoshop and Adobe Illustrator.
- Knowledge of Adobe Premiere Pro / After Effects will be an advantage.
- Experience with Canva, Figma, or other modern design tools is preferred.
- Good understanding of typography, colour theory, composition, spacing, and visual hierarchy.
- Ability to create modern, engaging, and conversion-focused social media creatives.
- Good image editing and retouching skills.
- Ability to understand creative briefs and convert ideas into visual concepts.
- Strong attention to detail and quality.
- Ability to work independently as well as collaborate with different teams.
Preferred Qualifications
- Bachelor's/Diploma qualification in Graphic Design, Visual Communication, Multimedia, Fine Arts, or a related field.
- 3–5 years of relevant experience in graphic design, digital marketing, advertising, media, telecom, or consumer-facing industries.
- Candidates with a strong portfolio of digital and social media designs are preferred.
Skills Required
- Strong knowledge of Adobe Photoshop and Adobe Illustrator
- Knowledge of Adobe Premiere Pro or After Effects
- Experience with Canva, Figma, or other modern design tools
- Understanding of typography, colour theory, composition, spacing, and visual hierarchy
- Ability to create modern, engaging, conversion-focused social media creatives
- Good image editing and retouching skills
- Ability to interpret creative briefs and convert ideas into visual concepts
- Strong attention to detail and quality
- Ability to work independently and collaborate with different teams
- Bachelor's or Diploma qualification in Graphic Design, Visual Communication, Multimedia, Fine Arts, or a related field
- 3-5 years of relevant graphic design experience
- Strong portfolio of digital and social media designs
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The Company
What We Do
Skylink Fibernet is a Coimbatore-based telecommunications provider serving homes and businesses in Tamil Nadu. It delivers high-speed fiber broadband, IPTV and digital television, Wi-Fi 6, and enterprise connectivity, supported by fiber-optic infrastructure and technical support. The company also offers data-center infrastructure and related security and IoT services, aiming to provide dependable connectivity and entertainment for households, businesses, and communities.
