The Role
Design and maintain Salad Days’ visual identity across packaging, print collateral, OOH advertising, social media, email, and website assets. Prepare print-ready files, coordinate with vendors, maintain brand consistency, and use AI design tools for retouching, generative fill, background expansion, and asset variations. The role requires strong expertise in Adobe Creative Suite, typography, layout, print production, and delivering high-quality work under tight deadlines.
Summary Generated by Built In
Graphic Designer
Company Overview: Salad Days (Estd. 2014) is the leading healthy food delivery brand in India, operating 46+ cloud kitchens across Delhi NCR, Bengaluru, and Mumbai. We exist to inspire a more meaningful way of life by connecting our customers with truly good food. Over the last decade, we have built a reputation for culinary excellence, proving that eating well isn't just a choice—it's a way of life.
Job Overview: We are seeking a creative powerhouse to own the visual identity of Salad Days across all physical and digital touchpoints. You will be responsible for ensuring our brand looks as fresh and premium as the food we serve, with a heavy focus on high-end print media and packaging.
Key Responsibilities:
- Print & Packaging: Design and execute all print collateral, including packaging, menu inserts, brand stationery, and other campaign materials.
- OOH & Marketing: Create large-scale visual assets for Out-of-Home advertising, billboards, and physical marketing displays.
- Digital Brand Assets: Develop static social media graphics, emailers, and website banners that align with the brand’s aesthetic.
- Brand Consistency: Act as the custodian of the Salad Days style guide, ensuring color accuracy and typographic consistency across all platforms.
- Vendor Coordination: Prepare print-ready files and coordinate with vendors to ensure the final physical output meets our quality standards.
- AI-Assisted Workflow: Proactively utilize AI tools for tasks like background expansion, image retouching, generative fill, and asset variation to maximize creative output.
Requirements:
- Experience: 2+ years of professional experience in Graphic Design.
- Software Mastery: Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- AI Requirement: Must be up-to-date with the latest AI design tools (e.g., Adobe Firefly, Midjourney, Canva Magic Studio) and demonstrate how to best utilize them for speed and high-quality output.
- Speed & Turnaround: Proven ability to work in a fast-paced environment, delivering high-quality work within tight deadlines without compromising on attention to detail.
- Technical Skills: Deep understanding of layout design, typography, and print production processes (CMYK, bleed, paper types).
- Portfolio: A strong portfolio showcasing a mix of high-impact print work, digital designs, and AI-enhanced creative assets.
Skills Required
- At least 2 years of professional graphic design experience
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Current knowledge of AI design tools such as Adobe Firefly, Midjourney, and Canva Magic Studio
- Ability to use AI tools for efficient, high-quality creative output
- Ability to deliver high-quality work under tight deadlines in a fast-paced environment
- Strong understanding of layout design, typography, and print production, including CMYK, bleed, and paper types
- Strong portfolio featuring print, digital, and AI-enhanced creative work
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The Company
What We Do
Salad Days is an India-based, delivery-only healthy-food chain that grows and serves fresh, filling, tasty salads at affordable prices. Established in 2014, the company uses a farm-to-delivery model and operates cloud kitchens, including across Delhi NCR and Bengaluru. Its mission is to make nutritious eating convenient and accessible by offering flavorful salad-based meals for customers seeking healthier everyday food.
