The Role
The Graphic Designer will create email marketing assets, digital ad creatives for social media, assist in design for PDP and storytelling pages, and support packaging design, focusing on performance metrics.
Summary Generated by Built In
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.
About the role
As Graphic Designer (Digital), your mission is to produce high-performing creative assets for
Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads
(Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as
needed.
Accountabilities
- Design weekly email campaigns: newsletters, promotional emails, automation flows
(welcome series, abandoned cart, post-purchase) - Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
- Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click-
through Rate (CTR), Conversion Rate (CVR) - Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject
visuals, and CTA designs - Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple
motion) - Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
- Track performance data and iterate based on insights from the Performance Marketing
team - Maintain regular creative refresh cycles to combat creative fatigue
- Support design of Product Detail Page visuals and landing pages as needed
- Create storytelling assets in partnership with Marketing and Content teams
- Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when
needed - Ensure brand consistency between digital and print assets
1. Email Marketing Assets (40-45% of time)
2. Acquisition Marketing Creatives (35-40% of time)
3. PDP & Storytelling Pages Support (10-15% of time)
4. Packaging & Catalog Support (5-10% of time)
Qualifications
- 1-3 years of graphic design experience in e-commerce, agency, or brand environments
(B2C preferred) - Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
- Strong proficiency in Figma for collaborative design and prototyping
- Portfolio demonstrating clear capability in email design and performance marketing
creatives - Basic understanding of performance metrics (CTR, CVR, ROAS) and how design
impacts them - Strong English reading and writing skills to collaborate with our Boston team
- Hands-on experience with AI & automation tools in workflow: Magnific, Adobe
Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow - Experience working with international brands or the US market
- Basic motion design capability (After Effects, Canva motion, or CapCut)
- Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands
- Mentoring potential (with growth path to Senior Designer in Phase 2)
Strong Plus
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
Lovepop Operating Philosophies
A+ talent loves working with A+ talent. A+ talent delivers 10x outcomes.
Growth mindset. We believe people develop over time, that capability increases through belief and hard work. Most increases in productivity come from leveling up and applying more leverage and focus over time rather than by applying more resources or hours.
The team I’m on is more important than the team I lead. From Patrick Lencioni’s “The Advantage”: leaders need to put their working team’s objectives ahead of the objectives of the team they themselves lead for an organization to be effective.
Executive leadership team commitments: We value our time together, Create a safe space, Get everything on the table, Make clean agreements, Set the standard.
Skills Required
- 1-3 years of graphic design experience in e-commerce, agency, or brand environments
- Strong proficiency in Adobe Suite
- Strong proficiency in Figma
- Portfolio demonstrating capability in email design
- Basic understanding of performance metrics
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We believe that love is the foundation for a brighter world, and it grows when it is shared. Every day, we pour our hearts into developing creative, meaningful, and fun ways for you to share love with the people around you. We combine art and engineering to stretch the boundaries of the imagination and create magical gifts that bring people together. Whether you’re celebrating a holiday, an important milestone, or an everyday moment, we aim to inspire you to share love with our amazing designs.
