At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!
The Graphic Designer is integral to managing our product imagery, editing photography, and creating compelling graphic designs. Creates compelling visual content and ensures all marketing assets are delivered accurately and on time. Tracks and manages imagery assets.This role is office based, in Southern Tide's downtown Greenville, SC office.
Crew Position:
Photography Editing and Graphic Designer:
- Liaison with product and marketing to understand key product stories, styles, and business-driving looks.
- Create digital content, including digital ads, banners, line books, and advertising, guided by brand standards, marketing team the COE.
- Ensure all designs align with the brand imagery standards and meet usability and website requirements.
- Retouch (masking, color changes, shadow work, etc.), edit, and process digital images for use across print and digital platforms, maintaining accuracy and efficiency throughout the post-production workflow.
- Ensure all image-related content meets current standards, including retouching high-end images for required delivery vehicle (print, email, ecommerce, text).
- With guidance from business leader design internal presentations (example: Sales pitch, Strategic presentations, etc)
- Stay knowledgeable about all product styles and features to effectively communicate marketing messages.
Asset management:
- Track and report on product details such as collections, key features, and drop dates to ensure the marketing team has the appropriate product image as needed for marketing campaigns, social media, product launches, etc.
- Support the calendar and communication for brand imagery in campaigns, coordinating product photography for catalogs, look books, eCommerce, sales, and promotional materials.
- Ensure assets are accurate and available for timely activation, supporting the marketing team in all post-production aspects (example: Ecommerce product launch)
- Organize, manage, and archive digital assets, tracking photo assets through the workflow process and maintaining strategic naming conventions.
- Providing general support to the marketing team and related projects, including tradeshows, photoshoot preparation, retail marketing, and sales meetings.
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.
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What We Do
Southern Tide is a Greenville, South Carolina-based coastal lifestyle apparel brand founded to create high-quality clothing reflecting timeless Southern style. It designs apparel and accessories for men, women, and children, including polos, performance golf wear, dresses, kids’ clothing, beach accessories, and home goods. The brand sells through its own retail stores and online, as well as wholesale partners, pairing classic design with comfort and a coastal sensibility.
