Education
A Bachelor’s degree is required. A Master’s degree is preferred.
Experience and Training
3-5 years of experience, preferably at an institution of higher education.
Experience and successful track record in recruitment and admissions is preferred. Other customer focused or relationship development experience can be considered.
Knowledge, Skills, Ability:
Team – Ability to work successfully in a well-rounded team environment with an action oriented, can-do, positive attitude.
Communication – Effective and influential communication skills. Excellent writer. Comfortable speaking with prospective students individually or in group settings.
Management – Ability to evaluate applications, application process/flow, events, new opportunities, etc. to make well-reasoned recommendations for improvement and measure results.
Relationships – Successfully develops professional connections with prospective students, team members, partners, faculty and program leadership. Is sensitive to and celebrates differences in those connections. Brings a service oriented, problem solving approach to working with others.
Technology – Utilizes technology to improve efficiency and effectiveness. Open to the use of technology and adjusting to the changes required by new systems.
Leadership Potential – Receptive to leadership development opportunities and willingness to take on additional responsibility as skills, knowledge and abilities grow.
Flexibility/Adaptability to Change – In a rapidly growing and evolving department, flexibility to adjustments in responsibilities and day-to-day duties is necessary.
Travel – Ability to travel within driving distance and overnight as needed to recruit at graduate fairs and events.
ESSENTIAL FUNCTIONS:
Inquiry Development – Search for and develop opportunities to increase inquiries for HPU programs:
Businesses
Feeder Programs
Advisors, Clubs
Referrals
Graduate Fairs and Other Recruitment Events
Applicant Pool Development and Recruitment
Listen to inquiries to determine their interests, goals, needs, questions, concerns, obstacles and motivations so that we can address them and help them on their path toward a graduate education.
Identify and prioritize inquiries who are a fit for our programs.
Communicate with qualified candidates to move them toward application and, ultimately, enrollment.
Application Processing
Develop knowledge and expertise in the use of Application tools and software.
Follow up with applicants to address questions increase application completion rates.
Efficiently review and evaluate admission applications as assigned across all programs
Yield Building
Develop strong relationships with admitted applicants.
Follow up communication to encourage deposit and enrollment.
Event Management
Schedule campus visits, information sessions, interviews, and yield events.
Extend invitations to events by phone, email, or mail as appropriate.
Attend graduate fairs and recruitment events as needed.
Data Management and Reporting
Regular use of CRM (Slate), including inquiry entry, communication documentation, updates.
Develop reports as requested by supervisor.
Recruitment Planning
Develop strategic recruitment plans and budgets for areas of responsibility.
Communication
Identify communication that should be delivered to prospective students via campaigns through mail/email.
Individual face-to-face meetings as well as telephone and personal email outreach to build relationships with prospective students, evaluate interest, answer questions, provide information and move toward a campus visit, application completion and enrollment.
Follow up on application documents, invitations, questions.
Cross Program Support
Regularly participate in cross training to develop an understanding of all HPU graduate programs, recruitment objectives and admission requirements.
Represent all programs as needed at graduate fairs, open houses or other recruitment events.
Provide support in the recruitment for other graduate programs as needed.
For more information regarding this position, please contact Bronwen Gainsford, Director of Graduate Admissions at [email protected].
Skills Required
- Bachelor's degree
- 3-5 years of experience in recruitment and admissions
- Experience in customer-focused or relationship development roles
What We Do
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people






