Google Team Lead

Posted 2 Days Ago
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Novi, MI, USA
In-Office
Mid level
Consumer Web
The Role
Leads a regional Brand Ambassador team supporting experiential marketing campaigns. Responsibilities include coaching team members, overseeing activation-site operations, resolving staffing and logistical issues, monitoring KPIs, preparing performance reports, gathering field insights, engaging consumers, and coordinating with clients. The role requires frequent regional travel, vehicle access, and proficiency with Google Workspace tools.
Summary Generated by Built In

Manage the CORE Inside Sales team.  Manage the team to be accountable to the Customer Satisfaction process each week as well as execution of assigned project work.  Be the primary contact for the Client team to collaborate on project-based work.  Manage all aspects of the Satisfaction call process through CIRI (CORE CRM system) or through specific tools as identified by project (Excel).

Responsibilities

WHAT YOU’LL DO

  • Act as the primary and most accessible contact for all Brand Ambassadors within your assigned region. This includes attending regular team meetings and one-on-one check-ins to provide guidance or address concerns
  • Oversee all day-to-day operational details to guarantee flawless execution. This involves confirming BAs punctuality, ensuring they are fully equipped with all necessary materials and verifying that activation sites are set up correctly
  • Building team morale, celebrating individual and group achievements, and encouraging professional growth among your Brand Ambassadors
  • Actively participate in consumer interactions to set the standard for excellence. Demonstrate best practices for initiating educational conversations, conveying brand messages clearly and effectively, and creating a positive, memorable experience for the consumers
  • Meeting with on-site contact as needed to discuss campaign  presence, adjustments or feedback
  • Transportating necessary assets to activation site and support with setup as required
  • Swiftly resolving logistical challenges, managing last-minute staffing changes, and handling any unexpected situational problems to ensure the campaign runs smoothly
  • Essential administrative functions i.e. review weekly schedules, verifying timesheets
  • Monitor and track key performance indicators (KPIs) focused on consumer engagement, quality of interactions, and educational reach while 
  • Compile and deliver regular reports on regional team performance, campaign highlights, and operational status to the management team
  • Gather qualitative feedback, consumer insights and photos from the field to share with the senior management
  • Travel regularly and extensively to various activation sites to work alongside your team
  • Use Google Workspace tools (Docs, Drive, Slides, Sheets, Meet) to stay organized and communicate clearly
     
Qualifications

WHAT YOU BRING

  • Background in roles like Team Lead, Field Manager, or Event Manager, especially within experiential marketing.
  • 3 to 4 years of experience in retail activation environment with a proven track record for success
  • Natural leader who can mentor, build a team, and communicate effectively with both their team and the public.
  • Willingness to Travel - this role requires frequent travel within the designated region to support the team on-site.
  • Must be resourceful and able to handle logistical or staffing challenges quickly and effectively.
  • A genuine enthusiasm for interacting with people and creating positive brand experiences is essential.
  • Experience in reporting and analyzing infield metric’s
  • Some sales experience required
  • Regular access to a vehicle required

WHY YOU’LL LOVE IT HERE

  • Flexible, hybrid work environment
  • Work with top-tier brands and inspiring teammates
  • Space to grow, learn, and lead
  • A supportive, creative culture where your ideas matter

Skills Required

  • 3 to 4 years of experience in a retail activation environment with a proven track record of success
  • Experience in a Team Lead, Field Manager, or Event Manager role, especially within experiential marketing
  • Leadership, mentoring, and effective communication skills with teams and the public
  • Willingness to travel frequently within the designated region
  • Ability to handle logistical and staffing challenges quickly and effectively
  • Enthusiasm for interacting with people and creating positive brand experiences
  • Experience reporting and analyzing in-field metrics
  • Some sales experience
  • Regular access to a vehicle

Acosta Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acosta and has not been reviewed or approved by Acosta.

  • Flexible Benefits — Work arrangements are often described as flexible, with some roles mentioning hybrid options and scheduling autonomy. Feedback suggests this flexibility is a meaningful upside for certain field and part-time positions.
  • Retirement Support — A 401(k) plan with employer contributions or matching is cited among the standard offerings for eligible full-time employees. Feedback suggests some employees view the retirement match positively.
  • Healthcare Strength — Dental and vision coverage are occasionally called out as good among the benefits for eligible full-time staff. Feedback suggests these components of the health package can be viewed favorably in certain roles.

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The Company
HQ: Jacksonville, FL
11,384 Employees
Year Founded: 1927

What We Do

Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.

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