Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
The RoleDigital Reach Agency is seeking a Measurement & Tagging Specialist to support client tracking and analytics implementations across B2B SaaS and tech accounts.
This role is responsible for designing, implementing, and maintaining reliable tracking through Google Tag Manager and GA4. You will partner with paid media, lifecycle, and digital experience teams to ensure clean, consistent data that supports attribution, optimization, and reporting. This is a part-time, contractor, as-needed role ideal for someone who enjoys deep technical problem-solving and working asynchronously.
Requirements
- 2+ years hands-on experience with Google Tag Manager (Web, Server-Side is a plus)
- Strong understanding of GTM fundamentals: tags, triggers, variables, dataLayer, custom templates
- Solid JavaScript knowledge, especially as it applies to GTM custom scripts
- Experience with GA4 event architecture and enhanced measurement configurations
- Ability to debug tracking issues across browser, network tab, and console
- Familiarity with major ad platform pixels (Meta, LinkedIn, Google Ads, Bing, StackAdapt, etc.)
- Strong attention to detail and methodical QA approach
- Ability to work independently and manage tasks asynchronously
- Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
- Troubleshoot tracking issues, dataLayer problems, and sequencing/timing issues
- Write and maintain lightweight JavaScript for GTM-based solutions
- Debug and refine custom scripts used for form validation, lead tracking, cookie compliance, and other client-specific requirements
- Assist with GA4 configurations, custom event setup, and dataLayer design
- Audit existing GTM containers and recommend improvements
- Support privacy compliance setups (e.g., Consent Mode, CMP integrations)
- Communicate findings clearly and document work within internal workflows (Asana, Slack, etc.)
Nice-to-Have Skills
- Experience with Marketo, HubSpot, Pardot, or other marketing automation platforms
- Experience with server-side tagging environments
- Understanding of cookie compliance and Consent Mode
- Familiarity with WordPress, Webflow, or other CMS platforms
- Light experience with HTML/CSS for QA
- Experience working with distributed or agency teams
Benefits
Position: Contractor
Location: Remote
Pay: $60 - $70/hr (depending on experience)
Hours: This is an as-needed, overflow role designed to support the team during peak workloads. Hours are not guaranteed and will flex based on project demand.
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What We Do
Digital Reach is an internet marketing firm focused on B2B Demand Generation and Inbound Marketing. We offer SEM and SEO services, along with Web Development, Design, CRO, In-House Team Training, and more. Our business is built on transparency, communication, and performance. We believe in developing relationships and forming partnerships based on trust and honesty. With Digital Reach, you'll have fast access to expert support, crisp and on-time reports that clearly show progress for your KPIs, and creative solutions to your most difficult challenges. We emphasize tracking the funnel - we provide detailed attribution that lets you know which campaigns work, which keywords should be emphasized, and what strategies should be implemented to ensure clarity of data. We believe in expert service, seamless communication, and tracking results. More than anything, though, we believe in listening to our partners and working together to find successful solutions. Join us today and get your campaigns moving in the right direction! www.digitalreachagency.com [email protected]
