ADDITIONAL HIRING STEP AT THE BOTTOM. ONLY APPLICANTS WHO SEND EMAIL WILL BE CONSIDERED FOR THE POSITION. (*Please check at the bottom for the additional hiring step.*)
We’re looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.
This is not an entry-level role. We’re specifically looking for someone who has personally managed Google Ads campaigns for clients and can demonstrate consistent lead generation results.
The #1 requirementYou have successfully generated 50+ qualified leads per month for a professional firm through Google Ads and can walk us through exactly how you did it.
What you’ll be responsible for- Own and optimize Google Ads campaigns for professional firms
- Conduct keyword research and build high-intent search campaigns
- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
- Improve conversion rates and reduce cost per qualified lead
- Work with landing pages and recommend CRO improvements
- Set up and troubleshoot conversion tracking
- Monitor lead quality, not just form submissions
- Report on CPL, conversion rate, qualified leads, spend, and ROI
- Continuously test and optimize campaigns to increase lead volume
- 4+ years of hands-on Google Ads experience
- Direct experience running Google Ads for professional firms
- A track record of generating 50+ qualified leads per month
- Experience managing meaningful monthly ad budgets
- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
- Strong understanding of landing page conversion optimization
- Ability to clearly explain why a campaign is or isn’t performing
- Excellent analytical and problem-solving skills
- Strong English communication skills
Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.
To ApplyIn addition to applying through this platform, please email jennifer(at)mymarketer.com with the subject line:
Google Ads Specialist Application
In your email, please include:
- A short introduction about yourself and your Google Ads experience
- The highest number of qualified leads you’ve generated for a professional firm in a single month
We will consider anyone who applies properly for the position.
Skills Required
- 4+ years of hands-on Google Ads experience
- Direct experience running Google Ads campaigns for professional firms
- Successfully generated 50+ qualified leads per month for a professional firm
- Experience managing meaningful monthly advertising budgets
- Strong knowledge of Search campaigns and bidding strategies
- Experience with conversion tracking, GA4, and Google Tag Manager
- Strong understanding of landing page conversion optimization
- Ability to explain campaign performance and diagnose problems
- Excellent analytical and problem-solving skills
- Strong English communication skills
- Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, or probate
- Email an application with a short introduction, Google Ads experience, and highest monthly qualified-lead count
What We Do
Spotlight Marketing + Branding is a legal marketing agency serving solo attorneys, growing firms, and multi-office practices nationwide. It combines content marketing and branding—including web design, educational blogs, video, organic social media, and email marketing—with paid advertising and lead-generation services such as social-platform and search ads, lead magnets, landing pages, and drip campaigns. Its integrated approach aims to build trust, generate referrals, and attract better clients.
