The Role
Plans, launches, monitors, and optimizes Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube. Conducts keyword and competitor research, manages budgets, performs A/B testing, tracks conversions using GA4 and GTM, prepares performance reports, analyzes ROI, and collaborates with SEO, content, and sales teams to improve lead generation.
Summary Generated by Built In
Overview
We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
- Conduct keyword research and competitor analysis.
- Optimise
- campaigns to improve CTR, Quality Score, conversions, and ROI.
- Monitor daily campaign performance and budget allocation.
- Perform A/B testing for ad copies, landing pages, and bidding strategies.
- Track campaign performance using Google Analytics and Google Tag Manager.
- Generate weekly and monthly performance reports.
- Analyse conversion data and recommend improvements.
- Stay updated with Google Ads policies and industry trends.
- Collaborate with the SEO, Content, and Sales teams to improve lead generation.
Requirements
Required Skills
- Strong knowledge of Google Ads.
- Experience with Google Analytics (GA4).
- Knowledge of Google Tag Manager (GTM).
- Keyword research using Google Keyword Planner and other SEO tools.
- Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
- Basic knowledge of SEO and landing page optimization.
- Strong analytical and reporting skills.
- Good communication and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads Certification is preferred.
- Experience in B2B SaaS or Software Product Marketing is an added advantage.
Experience
- 1–3 years of experience in Google Ads / SEM.
- Freshers with Google Ads certification and hands-on project experience may also apply.
Skills Required
- Strong knowledge of Google Ads
- Experience with Google Analytics 4
- Knowledge of Google Tag Manager
- Keyword research experience using Google Keyword Planner and other SEO tools
- Understanding of CPC, CPA, CTR, ROAS, conversion rate, and Quality Score
- Basic knowledge of SEO and landing page optimization
- Strong analytical and reporting skills
- Good communication and problem-solving abilities
- One to three years of experience in Google Ads or SEM
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
- Google Ads Certification
- Experience in B2B SaaS or software product marketing
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The Company
What We Do
Faveo Helpdesk, operated by Ladybird Web Solution Pvt Ltd, provides helpdesk and service-desk software for customer support and IT service management. Its offerings include AI-powered omnichannel ticketing, workflow automation, asset and contract management, invoicing, cloud deployment, and open-source solutions. The platform helps businesses streamline support operations, manage queries and service-level agreements, improve ticket resolution, and enhance customer-service efficiency.
