Job Title: GoHighLevel Marketing Specialist
Location: On-site
Type: Full-Time
Salary: Competitive, based on experience
About Us:
The Plum Tree Group is an award-winning interactive agency dedicated to designing, building, and bringing to market customized, memorable, and meaningful digital products, solutions, and experiences. Since 2006 we’ve helped over 300 start-ups and Fortune 500 clients grow their online e businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting, and Micro Venture Support Services. We are a certified partner across some of the leading solution platforms powering digital transformation: Salesforce, Velocity, Shopify, Google Partner, and AWS Partner Network to name a few
Position Overview:
As a GoHighLevel Marketing Specialist, you will be responsible for leveraging GoHighLevel’s powerful CRM and marketing automation tools to enhance our marketing efforts. Your role will focus on creating and managing sales funnels, optimizing landing pages, executing lead generation campaigns, and automating client onboarding processes. If you have a strong background in digital marketing and expertise in GoHighLevel, we want to hear from you!
Key Responsibilities
- Design, implement, and manage effective sales funnels that capture leads and drive conversions.
- Analyze funnel performance and optimize for higher conversion rates and ROI.
- Develop visually appealing and persuasive landing pages that align with marketing objectives.
- Conduct A/B testing to optimize landing page elements such as headlines, CTAs, and forms.
- Develop and execute lead generation strategies to increase the volume and quality of inbound leads.
- Utilize GoHighLevel's tools to capture, nurture, and segment leads effectively.
- Streamline and automate the client onboarding process to enhance the customer experience.
- Implement client retention strategies to foster long-term relationships and maximize lifetime value.
- Create and manage websites using GoHighLevel's platform, ensuring a seamless user experience.
- Integrate websites with other marketing tools and platforms for cohesive branding and communication.
- Design and deploy engaging forms and surveys to gather valuable customer insights.
- Analyze feedback to inform marketing strategies and improve service offerings.
- Set up and manage automated workflows to streamline marketing processes and improve efficiency.
- Develop targeted email and SMS campaigns that engage and convert prospects.
- Create and manage triggers to automate responses and actions based on customer behavior.
- Monitor and adjust campaigns to ensure they are delivering desired outcomes.
Qualifications
- Proven experience with GoHighLevel or similar CRM and marketing automation platforms
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong background in digital marketing, with a focus on sales funnels, lead generation, and campaign management.
- Proficiency in designing landing pages, creating forms and surveys, and automating workflows.
- Ability to analyze data and make data-driven decisions to improve marketing strategies.
- Excellent written and verbal communication skills, with the ability to create compelling marketing content.
- Strong analytical and troubleshooting abilities to identify and resolve issues effectively.
- Ability to thrive in a fast-paced, dynamic environment and quickly learn new tools and techniques.
Top Skills
What We Do
The Plum Tree Group is an interactive agency focusing on solutions for emerging businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting and Micro Venture Support Services … all customized exclusively for small- and mid-sized emerging companies.
