Lead Product Manager, Core Experience
GoHenry is the money app giving kids a head start in life as they learn to earn, save, spend and invest – all with parental oversight. Having pioneered a new category in financial education when it launched in 2012, over 2.3 million kids have now learnt money skills with GoHenry.
With the ultimate goal to make every kid smart with money, GoHenry believes the best way to learn is to get hands-on experience with money.
We are looking for a Lead Product Manager for our Core Experience team to join our mission. You’ll be responsible for educating the next generation, ensuring their families invest for tomorrow, and mobilising their village to reach shared money goals.
What you will do at GoHenry:
Own the Core Experience roadmap: Define and execute the product strategy for the cross-functional Core Experience team, setting the standard for how it operates and ensuring it delivers for our customers.
Educate and innovate: Shape new initiatives that are uniquely GoHenry, based on a deep
understanding of families. This includes our AI-for-good features, as well as shared money moments that teach key money concepts.
Guide and grow at every life stage: Tailor the product experience starting at birth with investing as the common thread, so every kid graduates into adulthood set up for success.
Build community bonds: Make healthy money habits a collective goal rather than a parental chore.
Elevate core features: Raise the bar on key customer journeys such as spending with the kids’ card, paying allowance, reaching a savings goal or investing for the future.
What you will bring to GoHenry:
Proven track record: 8+ years of Product Management experience, with a history of creating
engagement loops that build healthy habits and improve customer retention, specifically within B2C fintech, gaming or ed-tech environments.
Customer empathy: The drive to understand the unique needs of families and deliver inclusive experiences that strengthen connections between them.
Customer-facing AI experience: The expertise and curiosity to ship AI products that uniquely solve customer problems.
Ability to synthesise and simplify: A mastery of translating product strategy and customer insights into a simple, compelling story that the team rallies around.
Systems thinking: The vision to create a system of products and features that compound their effectiveness.
Standard-setter: The drive to raise the bar for product craft across the wider Product function.
Bias to action: A drive to go fast, raise the bar for our customers and your colleagues, and find a way to get things done – no matter how hard the problem.
What’s in it for you?
All the essentials you would expect, including a workplace pension plan, 33 days of holiday (including public holidays), and great company events!
Plus:
GoFlex - Work from Home, Office, or a mix of both
Your Birthday Day off
25 days annual leave, in addition to 8 UK bank holidays
Excellent Induction & onboarding program with ongoing learning & development throughout your career
A choice between Bupa Health Cash Plan or Bupa Private Medical
Death in service – 4x your annual salary from month 1
Physical and Mental Wellbeing support and platforms for you and your family
Family-friendly leave policies
Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
Paternity leave – 4 weeks full pay after probation
Salary Sacrifice options
We’re proud to say
Our work to empower the next generation has been recognised dozens of times since 2012. Most recently:
Our Money Missions were named ‘Best Financial Education Journey’ in the 11:FS Pulse 2026 annual report
We won Finder’s ‘Best Kids' Card Provider’ in 2025
We won City AM Dragon Awards ‘Leadership in Financial Literacy’ award in 2024
We were named in the Top 100 Most Loved Workplaces in the UK in 2023
We won the Tech for Good award at the Better Society Awards 2023
GoHenry kids have donated over £770,000 of their own money to NSPCC via their GoHenry accounts
But we want to go much further, and that’s why we need you.
GoHenry is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace.
Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
Skills Required
- 8+ years of Product Management experience
- Proven track record creating engagement loops and improving customer retention in B2C fintech, gaming, or ed‑tech
- Customer-facing AI product experience (ability to ship AI features)
- Strong customer empathy for family-focused products and inclusive experience design
- Ability to synthesise product strategy and customer insights into a compelling, simple narrative
- Systems thinking to design interconnected products and feature ecosystems
- Demonstrated ability to set high standards for product craft across teams
- Bias to action and ability to deliver on challenging problems quickly
What We Do
Launched in 2012, GoHenry is a financial technology company with a simple mission to make every kid smart with money. The GoHenry [prepaid] debit card and financial learning app is designed for kids ages 6 - 18. Parent and child apps provide tools to help kids learn about money— by earning, saving, spending responsibly, giving, and more, all with parental oversight. In-app Money Missions offer a gamified, integrated financial education experience that offers a rewarding and fun way for kids to build financial literacy. GoHenry is inspiring a global movement of over 1.5 million members who fiercely believe that being good with money is a vital life skill. For more information, visit GoHenry.com or follow @gohenry on Twitter, Facebook, and Instagram.
