Go-to-Market Manager

Position Summary

Fraudnet is seeking a Go-to-Market Manager to help shape and scale how we reach, engage, and convert our two core audiences—payment companies and banks. This is a strategic, hands-on role built for a B2B marketer who knows how to turn ICP insight into pipeline results.

You’ll lead cross-functional campaigns that unify product marketing, content, comms, and demand into a powerful GTM engine. Working closely with Sales, Product, and the CEO, you’ll own the development of vertically tailored messaging, sales enablement content, and coordinated campaigns across key channels. This is your chance to make an outsized impact at a high-growth, mission-driven company that’s redefining financial crime prevention with AI.

Key Responsibilities

• Own and execute go-to-market strategy for our primary ICPs: Payments and Banking
• Lead cross-functional, multi-channel campaigns—email, events, PR, social, paid, and ABM
• Develop messaging frameworks, content briefs, and campaign themes aligned to each vertical
• Translate technical product features into customer-facing benefits for risk, fraud, and compliance buyers
• Align with Product Marketing on positioning and new release GTM planning
• Partner with the Demand Lead and Comms Manager to run high-performing campaigns
• Use AI tools (ChatGPT, Jasper, etc.) to accelerate creative development and campaign operations
• Track performance KPIs (MQLs, SQLs, campaign ROI) and continuously improve program outcomes
• Manage and mentor a small team of digital, content, and product marketers, plus outside vendors

Skills and Requirements

• Have 5–8 years of experience in B2B SaaS or fintech marketing, including full-funnel campaign leadership
• Know how to run ABM, outbound, and thought leadership campaigns that turn ICP insight into pipeline
• Have experience marketing to regulated industries like banks, fintechs, and payment processors
• Excel at aligning messaging across Product, Sales, and Marketing to drive clear, compelling narratives
• Are a strong writer and strategic thinker with an eye for content that moves buyers
• Are familiar with tools like HubSpot, Webflow, Google Ads, LinkedIn Campaign Manager, and Apollo
• Embrace AI tools to get more done, faster—without sacrificing quality or insight
• Are organized, resourceful, and focused on business outcomes—not just activity

Location

New York, NY: 3 days/week in our Midtown NYC office; flexible otherwise

Work Authorization Requirement

We are unable to sponsor employment-based visas at this time (including but not limited to H-1B, O-1, and TN). We are only considering candidates who are authorized to work in the United States without the need for current or future visa sponsorship, including F-1 student visa work authorization such as CPT or OPT.

This requirement is based on our internal policies and current operational capacity, and is not related to any protected characteristic such as citizenship, immigration status, or national origin.

Background Check

Employment for this role is contingent upon successfully passing a background check, in accordance with company policies and applicable laws.

Compensation

• Base Salary: $130,000–$160,000
• Bonus: Performance-based
• Equity: Stock options

Benefits

Please note: Eligibility for certain benefits may vary based on employment status.

• Health Insurance (including medical, dental, and vision coverage)
• Paid Time Off 
• Paid Holidays
• Family and Medical Leave
• Commuter Benefits 
• FSA

Disclaimer: 

The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.