Go-To-Market (GTM) Marketing Associate

Posted 11 Days Ago
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Hyderabad, Telangana, IND
In-Office
Entry level
Artificial Intelligence • Information Technology • Software • Conversational AI
The Role
Supports go-to-market marketing for GovTech and B2B SaaS solutions by creating content, assisting email, LinkedIn, and web campaigns, researching public-sector buyers and competitors, maintaining sales collateral and messaging, tracking campaign performance, and coordinating product launches and events with sales and leadership.
Summary Generated by Built In
Job Title: Go-To-Market (GTM) Marketing Associate
Company: SmartDocs Business Solutions
Location: Hyderabad
Experience: 0–2 years
Education: Bachelor's degree (any discipline)
About SmartDocs
SmartDocs builds procurement, spend management, and contract lifecycle management (CLM) software for U.S. public sector organizations. We help government agencies modernize how they buy, manage spend, and handle contracts.
The Role
We're looking for a sharp, curious communicator to support our Go-To-Market efforts. You'll help take our GovTech solutions to market by creating content, supporting campaigns, and working closely with sales and product teams.
What You'll Do
  • Support GTM campaigns across email, LinkedIn, and web
  • Create and edit content such as blogs, case studies, one-pagers, and social posts on procurement, spend management, and CLM
  • Research U.S. public sector buyers, competitors, and market trends
  • Help maintain sales collateral and product messaging
  • Track campaign performance and share simple reports and insights
  • Coordinate with sales, product, and leadership on launches and events
What We're Looking For
  • Excellent written and verbal communication in English
  • Quick learner who can grasp new concepts and simplify them for others
  • Strong attention to detail and ownership mindset
  • Comfort with basic tools like MS Office/Google Workspace (Canva or a CRM is a plus)
  • Interest in B2B SaaS, GovTech, or marketing (internships or projects are welcome)
Why Join Us
  • Hands-on exposure to U.S. GovTech and B2B SaaS marketing
  • Direct learning from leadership in a lean, bootstrapped team
  • Real ownership and room to grow quickly

Skills Required

  • Bachelor's degree in any discipline
  • Excellent written and verbal communication in English
  • Strong attention to detail
  • Ability to learn new concepts and simplify them for others
  • Ownership mindset
  • Comfort with basic tools such as MS Office or Google Workspace
  • Interest in B2B SaaS, GovTech, or marketing
  • Internships or relevant projects
  • Experience with Canva or a CRM
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The Company
HQ: Palo Alto, CA
100 Employees
Year Founded: 2018

What We Do

SmartDocs develops AI-powered enterprise software for document and business-process management. Its offerings combine intelligent document management with SmartGPT, enterprise chatbots, business process management (BPM), enterprise content management (ECM), and source-to-pay (S2P) process solutions. The company’s mission is to simplify document handling and help global corporations make procurement and related workflows more efficient, productive, and easier to manage across complex organizational operations.

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