Go to Market Analyst (New Product Development)

Title: Go-to-Market Analyst, AI Solutions P4

Location: Remote US (some on-site and travel required)

Reports To: Chief Digital Officer

The Role:

We are seeking a detail-oriented Go-to-Market Analyst to drive our market presence and support sales effectiveness for our AI Solutions group. This role will serve as a crucial bridge between product, sales, marketing, and industry teams, ensuring cohesive and professional market engagement.

The Impact You Will Have in This Role:

This role will be instrumental in building a more disciplined and professional go-to-market approach, ultimately contributing to increased sales effectiveness and market success through aligned sales and marketing efforts.

What You'll Be Doing in This Role:

Client Meeting Preparation and Support

Note: there is a client facing sales organization that this role will work with in pursuit of sales of AI Solutions.

• Prepare sales and industry teams for client meetings by developing targeted materials and briefing documents aligned to context specific opportunity/problem areas for prospective customers.
• Collaborate with our industry leads and client facing account leads to research prospective clients and markets to inform meeting strategies.
• Coordinate pre-meeting logistics with pre-sales product development team and client facing sales leads and ensure all participants have necessary material, and a clear understanding of roles and outcomes.
• Manage meeting outcomes and follow-up actions.

Pipeline Management

• Track and analyze sales pipeline metrics and coordinate account-level review meetings, ensuring pre-sales resources and activities are continuously aligned to dynamic growth opportunities.
• Generate regular fit for purpose pipeline reports and forecasts for group leadership and executive stakeholders alike.
• Identify bottlenecks and recommend process improvements.
• Monitor and manage account action items to ensure timely follow-up.
• Coordinate cross-functional responses to client requests.
• Maintain detailed records of client interactions and next steps.

Sales and Marketing Collateral Development

• Create compelling presentations, product brochures, and demo materials that effectively communicate our value proposition.
• Collaborate with product teams to translate technical features into customer-focused benefits.
• Maintain and update sales enablement materials to reflect current product offerings and market positioning.
• Work with marketing team to ensure brand consistency across all sales materials

Marketing Coordination

• Align sales initiatives with marketing campaigns and messaging.
• Coordinate with marketing team on lead generation activities and content creation.
• Support marketing events and trade shows that drive sales opportunities.
• Ensure sales team has access to latest marketing materials and campaigns.

Qualifications

• Required
  • Bachelor’s degree.
  • 3+ years of experience in consulting.
  • Strong analytical and project management skills.
  • Strong presentation skills.
  • Excellent written and verbal communication abilities.
• Preferred
  • Experience in B2B sales environment.
  • Knowledge of sales methodology and best practices.
  • Background in creating sales enablement materials.
  • Experience in the Auto industry
  • Experience in Data and Analytics product offerings
• Skills & Competencies
  • Outstanding organizational and time management abilities
  • Strong attention to detail and process orientation
  • Excellent interpersonal skills and ability to work cross-functionally.
  • Self-motivated with ability to work independently.
  • Data-driven approach to problem-solving

Success Metrics

• Improvement in sales team effectiveness and meeting outcomes
• Quality and timeliness of sales materials and presentations
• Pipeline visibility and accuracy of forecasting
• Implementation of standardized go-to-market processes
• Stakeholder satisfaction with support and coordination
• Effectiveness of sales-marketing collaboration
• Adoption of marketing materials by sales team

The Hiring Manager says:

This Go-to-Market Analyst position offers an exciting opportunity to play a pivotal role in driving our company's market success. As the key orchestrator between our product, sales, marketing, and industry teams, you'll shape how we present our solutions to clients and help build a world-class go-to-market engine. The ideal candidate will blend analytical thinking with creative flair – someone who's equally comfortable crafting compelling presentations, managing our sales pipeline, and ensuring seamless coordination across teams. If you're energized by the challenge of elevating our market approach and thrive in a dynamic environment where you can make a visible impact on business growth, this role offers the perfect platform to showcase your talents while developing expertise in strategic go-to-market execution.

The Way We Work:

• Leader Led
• Remote First (note some on-site and travel requirement)
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.