GN -SONG - MT - Digital Marketing- New Age Media - Consultant

Job Description Template

Job Title -  GN -SONG - MT - Digital Marketing- New Age Media – Consultant

Management Level : 09 - Consultant

Location: Bengaluru, Mumbai, Gurgaon, Chennai, Pune, Hyderabad, Kolkata

Must have skills: Digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising.Marketing preferred

Job Summary:
You will be responsible for managing end-to-end campaigns, leveraging advanced tools, and integrating strategies across new-age and social media platforms. This is a techno-functional role that demands hands-on experience with relevant tools, team orchestration capabilities, and the ability to drive innovation in a rapidly evolving digital landscape. You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.
Roles & Responsibilities:
1. New Age Media Expertise (OTT and Audio Platforms)

•            Support planning and execution of campaigns on platforms like YouTube, Hotstar, Netflix Ads, Amazon Prime Video Ads, and Spotify.

•            Use OTT platform dashboards to analyze performance metrics and derive insights.

•            Collaborate with creative teams to align ads with platform-specific formats and content requirements.

2. Social Media Ecosystem Management

•            Assist in managing social media campaigns across platforms like Meta (Facebook, Instagram), TikTok, Snapchat, LinkedIn, and X (formerly Twitter).

•            Operate tools such as Meta Ads Manager and TikTok Ads to launch and track campaigns.

•            Utilize social listening tools and reporting platforms to assess performance and audience engagement.

•            Execute paid and organic strategies, including influencer collaborations and content marketing campaigns.

•            Ensure seamless integration of social campaigns with overall marketing strategies and measure their impact on brand visibility and ROI.

3. Tools and Technology support

•            Contribute to campaign setup using demand-side platforms (DSPs) and programmatic ad tools.

•            Analyze data using tools like Google Analytics 4, Sprout Social, and platform-native dashboards.

•            Work across creative and technical teams to support integrated campaign execution.

4. Strategy support and Learning

•            Support in the development of cross-platform strategies to improve engagement and ROI.

•            Stay updated with industry trends, emerging platforms, and tools.

•            Learn from senior team members and contribute to knowledge sharing and innovation.
Professional & Technical Skills:
•            5-9 years of experience in digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising.

•            Strong communication and collaboration skills.

•            Hands-on experience with OTT ad platforms like YouTube Ads, Netflix Ads, Hotstar Ads, and audio platforms like Spotify and JioSaavn.

•            Expertise with social media ad tools: Meta Ads Manager, TikTok Ads, Snapchat Ads, etc.

•            Familiarity with DMPs, CDPs, and marketing automation tools for audience targeting and personalization.

•            Strong analytical skills and experience with dashboards like Google Data Studio, Tableau, or platform-native reporting tools.

•            Excellent communication skills with the ability to lead cross-functional teams and present insights to stakeholders.

•            Certifications in tools like Meta Blueprint, TikTok Ads Academy, or Google Marketing Platform are a plus.
Additional Information:
•            An opportunity to work on transformative projects with key G2000 clients

•            Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

•            Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

•            Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

•            Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization

About Our Company | Accenture

Experience: Minimum 5-9 years with 80% relevant experience

Educational Qualification: MBA or equivalent in Marketing/Media/Digital

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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