GM Taiwan

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

The General Manager of AVIAREPS Taiwan will support the overall leadership, commercial development, and operational management of the business across both markets.
This is a senior commercial role requiring a strong aviation or tourism background, proven business development capability, and the ability to operate both strategically and operationally within a fast-paced, client-driven environment. The role offers significant growth potential, with the opportunity to expand responsibilities over time, including broader regional or aviation-focused scope depending on the candidate's profile and capabilities.
Key Responsibilities:

Business Development & Growth:

• Drive business growth in Taiwan
• Identify, pursue, and secure new airline, tourism, and travel-related clients
• Lead and contribute to RFPs, proposals, and commercial negotiations
• Expand AVIAREPS' client portfolio and strengthen market presence
• Build and maintain a strong pipeline of new business opportunities

​Leadership & Team Support:

• Support the overall management of Taiwan business
• Work with the team to drive performance and achieve targets
• Lead, mentor, and support the local team to ensure a high-performance culture
• Align team activities with company strategy and client objectives

​Client Relationship Management:

• Act as a senior point of contact for key clients and partners
• Build strong relationships with airlines, tourism boards, and industry stakeholders
• Ensure delivery excellence across sales, marketing, and representation services
• Provide strategic recommendations and performance insights to clients

Operational & Financial Management:

• Oversight of day-to-day operations in Taiwan Team
• Contribute to budgeting, forecasting, and financial performance tracking
• Ensure efficient resource allocation and cost management
• Monitor business performance and implement improvements where required

Strategic Contribution:

• Support the development and execution of business strategies across Taiwan
• Analyze market trends, competitor activity, and commercial opportunities
• Contribute to broader tourism, aviation initiatives as relevant to the role and profile

Qualifications & Experience:

• Minimum 10 years of experience in the aviation or tourism industry in a commercial or sales-related role
• Proven track record in business development and client acquisition
• Experience within the GSA model or commercial environment highly regarded
• Additional experience in tourism or travel-related sectors considered a plus
• Strong understanding of tourism, hospitality, partnerships, and market dynamics
• Demonstrated ability to manage or support a profitable business unit

Profile:

• Strong commercial mindset with a "hunter" mentality
• Entrepreneurial, proactive, and results-driven
• Ability to operate both strategically and hands-on
• Strong network within the aviation industry
• Excellent communication, negotiation, and stakeholder management skills
• Leadership capability with the ability to motivate and guide teams
• Additional Requirements: • Based in Taiwan (Taipei City preferred) • Willingness to travel domestically and internationally as required • Strong understanding of the Taiwan aviation market