Description
Remote: This role is categorized as remote. This means the successful candidate may be based anywhere in the United States and is not expected to report to a GM worksite unless directed by their manager.
About GM Energy
GM Energy is transforming the energy and power industry with innovative solutions that integrate EV technology with home energy management. Our mission is to provide sustainable, decentralized energy solutions that reduce reliance on traditional grids and enhance energy resilience for customers. As a rapidly growing business unit within General Motors, we are looking for dynamic leaders to help drive our vision forward.
Position Overview
The Assistant Manager, Direct Sales is a critical leadership role within GM Energy, reporting directly to the Group Manager, Direct Sales. This role is responsible for overseeing a team of Home Energy Consultants (HECs) and Setters, ensuring they meet performance targets, adhere to sales best practices, and deliver an outstanding customer experience. The Team Lead will focus on performance management, sales effectiveness, customer satisfaction, and operational efficiency, ensuring the success of their assigned team within the broader Direct Sales organization.
Key Responsibilities:
Sales Team Leadership & Performance Management
- Lead, coach, and mentor a team of Home Energy Consultants (HECs) and Setters to achieve sales targets and conversion rates.
- Monitor individual and team performance metrics, including sales quotas, appointment conversion rates, and revenue targets.
- Conduct regular one-on-one coaching sessions and team meetings to provide guidance, performance feedback, and professional development opportunities.
- Ensure team members are executing GM Energy's sales methodologies and utilizing the sales playbook effectively.
- Oversee the adoption of sales tools and CRM systems to maintain accurate tracking of customer interactions, appointments, and sales data.
Sales Process & Strategy Execution
- Maintain and refine the GM Energy sales playbooks, ensuring best practices, objection handling strategies, and sales scripts are consistently applied.
- Conduct call monitoring and sales recording reviews, providing actionable feedback to improve customer interactions and close rates.
- Collaborate with the Group Manager and Sales Enablement team to optimize lead distribution and territory planning.
- Work with sales operations to improve data-driven decision-making through regular performance analysis.
- Address customer complaints or escalations, working with internal stakeholders to resolve issues effectively.
Operational Management & Administration
- Ensure accurate tracking of team tasks, appointments, and follow-ups within the CRM and sales enablement platforms.
- Manage team scheduling, including vacation days, time-off requests, and shift planning , ensuring appropriate coverage for lead handling.
- Assist in onboarding and training new HECs , ensuring they are equipped with the necessary skills and knowledge to succeed.
- Act as a liaison between sales representatives and the Group Manager , providing insights and recommendations to improve processes.
Additional Description
Qualifications & Experience
- Bachelor's Degree or equivalent experience.
- 3+ years of related experience in sales leadership or team lead roles, preferably in direct-to-consumer (DTC) sales.
- Proven track record in managing and coaching sales teams, with a focus on B2C energy, home services, or EV-related products preferred. Experience with GM Energy products a plus.
- A deep understanding of energy residential sales and GTM process, prefered. Experience working with GM Energy residential sales process, a plus.
- Strong understanding of sales metrics, CRM tools (Salesforce preferred), and sales enablement best practices.
- Experience in call monitoring, performance coaching, and structured sales training methodologies.
- Ability to analyze data-driven insights to improve individual and team performance.
- Excellent communication skills, with the ability to motivate, develop, and engage sales professionals.
- Highly organized and detail-oriented, with a proactive approach to problem-solving.
- Knowledge of EV charging networks, home energy storage, and energy efficiency products is a plus.
- Willingness to travel up to 10-15% for training, team meetings, and field coaching.
Why Join GM Energy?
- Opportunity to lead in a high-growth industry, shaping the future of home energy solutions.
- Collaborative and innovative team environment, working with cutting-edge technology.
- Competitive compensation and benefits package, including incentives tied to team performance.
- Career growth opportunities within GM Energy and the broader General Motors organization.
If you are a motivated sales leader with a passion for energy solutions and developing high-performing teams, we want to hear from you!
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is ($76,100 - $121,600 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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Employees engage in a combination of remote and on-site work.
Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.