About AB InBev
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.
Role Summary:
The Global Social Lead serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work.
Key Responsibilities:
- Cross-Functional Orchestration: Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement
- Social Prioritization, Intake, & Delivery Oversight: Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management
- Brief Translation: Translate brand objectives into clear, actionable social briefs alongside Social Strategy team
- Stakeholder & Partner Communication: Lead stakeholder communication internally and with external partner agencies for seamless workflows
- Brand Stewardship: Ensure brand consistency and high standards of creative quality and relevance
- Social Expertise: Leverage social media platform expertise and cultural knowledge to better inform brand social planning
Qualifications:
Level of Education: Bachelor’s degree in marketing, advertising, communications, or related field
Technical:
- Deep understanding of social media platforms and channels and corresponding best practices
- Proven experience developing and managing execution of integrated social strategies and campaigns
- Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement)
- Ability to translate cultural and audience insights into compelling, social-led creative opportunities
- Experience crafting strategic creative briefs aligned with brand business objectives and goals
- Working knowledge of the creative and production process with ability to support and manage workflows
Soft:
- Strong stakeholder leadership skills with ability to align cross-functional teams
- Clear and confident communicator who can translate complex inputs into action
- Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously
- Collaborative “one team” mindset that builds trust and deepens the integration between Brand and draftLine team members
- Solutions-oriented approach with ability to operate effectively in a fast-paced environment
- High sense of ownership and accountability with consistent delivery and follow-through
Experience (Years within Function): Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience.
What We Offer
Work Location: New York, NY (onsite)
Salary: $140.000 - $180.000
- Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
Skills Required
- Bachelor's degree in marketing, advertising, communications, or related field
- Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing
- Deep understanding of social media platforms and channels
- Experience in Account/Client Relations and/or Project Management functions
What We Do
We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. We are AB InBev. Committed to driving growth that leads to better living for more people in more places. Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients. And through our commitment to helping farmers, retailers, entrepreneurs, and communities grow. We are building a company to last. Not just for a decade. But for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).
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