WHO WE ARE LOOKING FOR
We’re looking for a Senior Director of Global Energy Marketing who will define how Nike shows up at the intersection of culture, sport, creativity, and community. This leader will shape the global Energy marketing strategy across fashion, streetwear, art, design, and emerging cultural movements, driving the collaborations, stories, and experiences that create brand heat and move culture forward.
You are a big‑picture thinker with a sharp creative instinct. You see cultural shifts before they hit the mainstream. You understand how to translate those signals into breakthrough brand moments that feel unmistakably Nike. You thrive in cross‑functional environments, inspire teams, and bring clarity to fast‑moving, ambiguous spaces.
WHAT YOU WILL WORK ON
Your day‑to‑day will flex between strategy, creative direction, cross‑functional leadership, and team development. You’ll be responsible for:
- Setting the global Energy marketing vision and long‑range strategy, defining how Nike shows up across fashion, streetwear, art, design, and cultural communities.
- Leading integrated brand, product, and marketplace storytelling, ensuring Energy narratives are cohesive, elevated, and globally resonant.
- Driving cultural relevance by identifying emerging trends, creative communities, and cultural moments where Nike can authentically lead.
- Owning the strategy and creative direction for Energy collaborations, positioning, storytelling, and launch strategy.
- Leading global campaign development, seasonal storytelling, and brand activations, ensuring Energy work delivers cultural impact and business results.
- Partnering with Creative, Product, Merchandising, Sports Marketing, Communications, Entertainment, and Marketplace to bring Energy concepts to life across the enterprise.
- Developing and mentoring a high‑performing global team of Energy marketers, fostering creativity, courage, and excellence.
- Managing investment, prioritization, and measurement, ensuring Energy initiatives drive brand heat, cultural resonance, and commercial impact.
- Providing cultural and creative insight to inform brand plans, product narratives, and strategic decision‑making across Nike.
WHO YOU WILL WORK WITH
You will be part of the Global Energy Marketing function, reporting directly to the VP of Global Energy Marketing and will also sit on the Nike Brand Management leadership team. You’ll collaborate closely with:
- Global Brand Management
- Creative Studio
- Product & Merchandising
- Sports Marketing
- Communications
- Entertainment & Culture
- Marketplace & City Teams
You’ll also engage with external partners, designers, artists, and cultural innovators who help shape Nike’s presence in culture.
WHAT YOU BRING TO NIKE
- 12+ years of experience in brand marketing, cultural marketing, or brand management, including senior leadership roles.
- Bachelor degree in Marketing or related field or equivalent combination of education or experience. Will accept any suitable combination or education, experience and training.
- Proven ability to lead iconic, culturally driven brand moments, collaborations, or franchises.
- Deep passion for and understanding of fashion, design, streetwear, art, entertainment, and youth culture.
- Strong creative instincts paired with strategic and commercial rigor.
- Experience working with creative partners, designers, artists, or cultural collaborators.
- Demonstrated ability to lead, inspire, and develop teams.
- Strong cross‑functional influence skills and the ability to drive alignment across complex organizations.
- Experience managing budgets, forecasting, and investment strategies.
- A track record of turning cultural insight into breakthrough marketing work.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Skills Required
- 12+ years of experience in brand marketing, cultural marketing, or brand management, including senior leadership roles
- Bachelor degree in Marketing or related field or equivalent combination of education or experience
- Proven ability to lead iconic, culturally driven brand moments, collaborations, or franchises
- Deep passion for and understanding of fashion, design, streetwear, art, entertainment, and youth culture
- Strong creative instincts paired with strategic and commercial rigor
- Experience working with creative partners, designers, artists, or cultural collaborators
- Demonstrated ability to lead, inspire, and develop teams
- Strong cross-functional influence skills and ability to drive alignment across complex organizations
- Experience managing budgets, forecasting, and investment strategies
- Track record of turning cultural insight into breakthrough marketing work
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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