Location: Work From Home/Remote or Office, Flexible, Full-Time
Reports to: CEO/Senior Management
Compensation: Competitive base + monthly performance bonus + fast-track career growth
About Us
We’re a profitable, founder-led global designer eyewear e-commerce group operating across 20+ markets, with teams across Asia, Europe and beyond. We run all IT and performance marketing in-house — no agencies, no fluff. Our culture is entrepreneurial, execution-driven, and politics-free. If you're smart, commercial, and love making a real impact, you’ll thrive here.
Why Join
- Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
- Global International Team, strong company values/culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: We want to mentor ambitious people and fast-track their growth.
- Monthly bonuses tied to performance and ROI wins
- Flexible holidays and autonomy over your time
- No politics, no red tape — just smart people building something real
We’re looking for a commercially minded, analytically sharp SEM & Display Manager who wants to go beyond “managing campaigns” and take real ownership of a core revenue channel across 20+ global markets. You’ll manage and grow our global SEM & Display ecosystem (Google, Facebook etc), scale Revenue performance to targeted ROI, and bring smart ideas to life fast — with full visibility and direct access to the founding team.
What You’ll Do
- Own the day-to-day management and strategic scaling of our SEM/Display channel across 20+ global markets”
- Identify, test, and optimize new SEM/Display opportunities to unlock growth and ROI
- Launch and manage disciplined A/B tests to evaluate new creatives, placements, and bidding strategies.
- Support cross-functional collaboration by coordinating with content, design, and sales teams to maximise the impact of campaigns.
- Maintain and grow relationships with ad platform reps, for updates and best practices.
- Lead and mentor junior SEM team
- Translate complex data into clear insights and action plans — no fluff reporting
- Stay ahead of the curve on ad tech, attribution, and best practices in multi-market performance marketing
- 5+ years hands-on experience managing high-budget campaigns (especially Google, Facebook etc)
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Strong commercial acumen — not just a technical executor
- Excellent written and verbal English communication
- Self-starter with a bias for action and experimentation
- KPI and naturally ROI driven in all aspects of work
- A strategic mindset with a strong understanding of user behaviour and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
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What We Do
SmartBuyGlasses Optical Group is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe, and the Americas, our portfolio of domain properties are market leaders in over 20 countries, including SmartBuyGlasses.com in the US and VisionDirect.com.au in Australia.
With the full collections of more than 180 of the world's best designer eyewear brands including Ray-Ban, Tom Ford, and Gucci, our educational platform the 'Optical Centre' and style advice on our blog, we are the authority on all things optical! Our latest cutting edge technology includes our Lens Scanner app for scanning your glasses to retrieve your prescription as well as our Virtual Try-On tool which enables visitors to try on their glasses whilst browsing our website.
SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
