Global Partner Marketing Manager

Posted 2 Days Ago
2 Locations
Remote
Senior level
Internet of Things • Software
The Role
The Global Partner Marketing Manager will develop and execute strategies to enhance partner marketing globally, focusing on campaigns and performance analytics. This role involves collaboration with sales teams and creating impactful marketing materials to drive growth and partner success.
Summary Generated by Built In

Who is Litmus 

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team 

You want to be a part of something great 

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform. 

You want to define and shape the future

At Litmus you’ll have the opportunity to support and influence the next wave of the industrial revolution by democratizing industrial data. We’re leading the industry in edge computing to feed artificial intelligence, machine learning and other applications that rapidly change the way manufactures operate

You want to build and shape your career 

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.  

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us. 

Global Partner Marketing Manager

Role Overview

  • As a Partner Marketing Manager, you will drive global partner marketing strategies to accelerate Litmus's growth through ecosystem partnerships. Reporting to the VP of Partnerships, you will collaborate closely with sales and marketing teams to create co-marketing campaigns, enable partner success, and amplify Litmus's brand worldwide. This is a remote-friendly role with occasional travel to key global events and partner locations.

Key Responsibilities

  • Global Strategy Development: Design and execute comprehensive partner marketing strategies across regions, focusing on co-branded campaigns, webinars, content syndication, and joint demand generation to drive pipeline and revenue.
  • Campaign Execution: Lead the creation and launch of global partner marketing initiatives, including email nurture programs, virtual/in-person events, and digital advertising in collaboration with sales and BDR teams.
  • Partner Marketing Enablement. Develop marketing toolkits, sales collateral, and training resources to empower partners to effectively promote Litmus solutions and achieve mutual growth targets.
  • Cross-Functional Collaboration. Partner with internal sales and marketing teams to align on global go-to-market plans, track campaign performance, and optimize for lead quality and conversion rates.
  • Performance Analytics. Measure and report on partner marketing ROI using KPIs such as PQLs generated, partner-sourced revenue, engagement rates, and campaign attribution across global channels.
  • Content & Thought Leadership. Create compelling partner-focused content (case studies, whitepapers, videos) and represent Litmus at industry events to build ecosystem advocacy and thought leadership in AI.
  • Innovation & Scaling. Identify emerging trends in partner marketing (e.g., AI-driven personalization, influencer partnerships) and scale successful programs globally.

Qualifications

  • Experience. 7+ years in partner marketing, channel marketing, or alliance marketing roles within tech/SaaS/AI industries. Proven track record of driving global campaigns that deliver measurable revenue impact.
  • Global Expertise: Experience managing marketing programs across multiple regions (EMEA, APAC, Americas) with understanding of cultural and regulatory nuances.
  • Skills: Strong project management and storytelling abilities; expertise in marketing automation), analytics tools (e.g., Google Analytics, Tableau), and CRM systems (e.g., Salesforce). Creative mindset for campaign ideation.
  • Collaboration: Excellent interpersonal skills to thrive in cross-functional environments with sales and marketing teams.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Mindset: Data-driven, innovative, and results-oriented. Passion for AI ecosystems and partner success. Ability to manage multiple priorities in a fast-paced, global environment.

Find us at www.litmus.io 

Top Skills

Google Analytics
Marketing Automation
Salesforce
Tableau
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The Company
HQ: Santa Clara, CA
79 Employees
Year Founded: 2013

What We Do

Litmus is the only Industrial Edge Data Platform that unifies device connectivity, data intelligence and data integration in a complete Industry 4.0 solution. Rapid-to-deploy, easy-to-use and built-to-scale, Litmus is the fastest way to connect to all OT assets and put data to work at the edge and across the enterprise. Litmus technology is trusted by Google Cloud, Dell Technologies, HPE, Hitachi, Mitsubishi and other global Fortune 500 companies.

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