Global Media Strategy Manager

Essential Job Functions

• Develop and execute paid media strategies for assigned Feld campaigns across domestic and international markets.
• Manage paid media activation, including campaign setup, launch, pacing, optimization, and performance reporting across assigned channels and platforms. 
• Demonstrate strong hands-on paid media expertise, with particular depth in Google Ads and CTV. Experience across      additional major platforms, including Meta, YouTube, TikTok, and DV360, is preferred.
• Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans, creative needs,       localization, and campaign priorities.
• Serve as a trusted media advisor to internal stakeholders, providing clear recommendations that connect media strategy and performance to business objectives. 
• Manage assigned media budgets, vendor relationships, and platform partnerships to support performance goals and efficient investment. 
• Build productive relationships with media vendors, platform representatives, and agency partners to identify strategic pportunities, beta programs, and market insights. 
• Oversee international campaign readiness, including creative localization, QA, trafficking, launch coordination, and market-specific execution needs. 
• Monitor performance trends and adjust media plans to improve results against campaign goals.
• Connect media investment decisions and performance insights to ticket sales, attendance goals, and broader business performance. 
• Develop and maintain KPI frameworks and benchmarking standards across brands and regions. 
• Train team members on analytics tools, testing methodologies, statistical significance, and performance measurement best practices. 
• Design and manage A/B testing roadmaps, methodologies, success criteria, documentation standards, and team-wide workflows that support continuous performance improvement. 
• Develop POVs on emerging platforms, tactics, technologies, and industry trends and assess their potential application to Feld's business. 
• Partner with Creative, Analytics, Brand teams, agencies, and platform partners to test and pilot innovative approaches. 
• Present recommendations with confidence and clarity, simplifying complex media concepts, performance insights for non-media stakeholders and senior leadership. 
• Maintain consistent, proactive communication with leadership through clear updates, escalation, documentation, and recommendations.

Job Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Advertising, or a related field preferred.
• 5+ years of experience in digital advertising, digital marketing, or media strategy
• Experience mentoring or providing guidance to team members strongly preferred
• Experience with campaign reporting, dashboarding, KPI frameworks, and analytics tools such as Looker Studio, Power BI, Tableau, Google Analytics, platform reporting, or similar tools preferred.
• Experience managing paid media budgets of $1M+ annually, including campaign pacing, budget allocation, optimization, forecasting, and ROI/ROAS reporting.
• Experience planning, buying, optimizing, or evaluating paid media across major digital channels, with particular experience in Google Ads and connected TV.
• Experience across additional channels and platforms such as Meta, TikTok, paid social, paid search, programmatic, online video, YouTube, and DV360 preferred.
• Experience working in a media agency environment, including managing multiple brands or campaigns, competing priorities, and client communication preferred.
• Experience in entertainment, live events, consumer-facing industries, or e-commerce is advantageous.
• Demonstrates accountability by managing complex digital campaigns with care, clarity, and consistency, maintaining quality under pressure while partnering with others to resolve issues quickly and keep work moving forward.
• Identifies root causes quickly, troubleshoots independently, prevents repeat issues, and resolves challenges before they escalate.
• Communicates clearly with internal teams, external agencies, media vendors, and senior stakeholders; builds productive relationships and influences without authority across a matrixed environment.
• Balances day-to-day execution with long-term capability building, process improvement, and organizational scalability.
• Comfortable shifting priorities, working in ambiguity, and pivoting quickly as the business demands.