Global Marketing Lead

Location: Vancouver, BC

Department: Global Marketing

Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)

Language Designation: English Essential

Posting Close Date: April 27, 2026

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

We’re looking for a Global Marketing Lead to play a central role in delivering Destination Canada’s global marketing initiatives across global markets and audiences. This role sits at the intersection of strategy and execution – turning direction into clear plans, aligning stakeholders, and ensuring high-quality delivery of integrated marketing programs at scale.

As a Global Marketing Lead, you will lead the coordination and execution of complex, multi-market initiatives, working closely with global marketing leadership, cross-functional HQ teams, in-market teams, and external partners. You’ll bring structure and clarity to ambiguity, translating inputs from multiple stakeholders into cohesive plans, deliverables, and campaigns that are executed consistently and effectively across markets. This role is critical to ensuring our global marketing efforts are well-coordinated, insight-driven, and delivered with excellence. You’ll help drive alignment, maintain momentum across initiatives, and continuously improve the tools, processes, and ways of working that enable strong execution.

• Leads the execution and delivery of multi-market marketing initiatives and partnerships, translating strategic direction into clear plans, timelines, and deliverables.
• Project manages complex, cross-functional marketing initiatives, ensuring alignment and quality delivery across internal teams, in-market stakeholders, and external partners.
• Consolidates inputs from multiple markets and stakeholders into cohesive deliverables, ensuring accuracy, consistency, and alignment to strategic objectives.
• Monitors implementation progress and supports performance tracking and reporting, identifying risks, gaps, and opportunities for improvement.
• Plan and facilitates regular coordination forums (e.g., status meetings, planning sessions) to ensure alignment and momentum.
• Develops and maintains standardized tools, templates, and processes to enable consistent execution (e.g., planning documents, reporting frameworks, presentations).
• Acts as a key liaison between global marketing leadership, cross functional HQ markets teams, and in-market teams, ensuring clarity of expectations, timelines, and outputs.
• Provides executional guidance and support on campaigns and initiatives in global markets as needed.
• Leads the execution of global brand and cluster partnerships (e.g., media and platform collaborations), as well as global travel trade projects, ensuring deliverables are completed to a high standard, on time, and consistently across markets.
• Leads the development and standardization of global marketing deliverables (e.g., tactical plans, C-suite reports, performance reports, flagship presentations) across all markets.
• Acts as the central coordination point for in-market execution of global initiatives, supporting markets in adapting and implementing plans.

• Graduation from a recognized university in Marketing, Communications or other relevant discipline or an acceptable combination of education, training and experience.
• At least 5 years of relevant experience in marketing, including coordinating and delivering complex, cross-functional initiatives involving multiple stakeholders and timelines.
• Knowledge of marketing principles, practices, and ecosystem, including paid, earned, and owned channels.
• Exceptional project management skills: ability to manage competing priorities, track progress, and ensure timely, high-quality delivery.
• Stakeholder alignment and influence: ability to build alignment and drive progress across diverse stakeholders without direct authority
• Excellent communication skills, both written and verbal
• Problem solving and navigating ambiguity: ability to identify issues, work through ambiguity, and develop practical solutions to maintain progress and delivery
• Execution translation: ability to convert high-level direction into clear, actionable plans, timelines, and deliverables aligned to objectives
• Ability to synthesize inputs from multiple sources into clear, structured deliverables (e.g., plans, reports, presentations).
• Experience working with external partners (e.g., agencies, media, commercial or industry partners) and supporting partnership execution.
• Experience working with agencies of record or external marketing partners.

• Experience in the tourism, travel, or destination marketing industry.
• Knowledge and experience with travel-trade channels and industry
• Experience working in international and/or matrixed organizations
• French/English bilingualism

Salary range: $92,660 - $115,825

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!

Our total rewards offering is designed to support your health, wellbeing, and life outside of work. In addition to base salary, you’ll have access to:

• Extended health and dental benefits
• A defined contribution pension plan
• A minimum of 3 weeks’ vacation
• 5 paid days for personal and family needs each year
• 1 paid wellbeing day per year
• Generous maternity and parental leave top-up
• An employee and family assistance program
• Flexible working options, including a hybrid model and compressed workweek
• Support towards your professional growth with learning and development opportunities, mentorship, and more.

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a three-year term role, with a fixed end date.
• This is a unionized role.

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to [email protected].

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.