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The Role
Senior commercial-strategic role owning global go-to-market for life sciences and biomechanics. Drive P&L, integrate Contemplas, shape product and markerless roadmap, prioritize ML-led development, support regional sales, create value propositions, represent at industry conferences, track market and regulatory trends, define growth KPIs, and use AI and automation to scale operations. Requires cross-functional leadership and international travel (25-35%).
Summary Generated by Built In
Are you interested in working on products at the very cutting edge of technology? Want to join Vicon, an Academy Award®-winning company, and the world’s largest supplier of precision motion capture and tracking systems?
Vicon is a world leader in precision motion capture and measurement technology. For over 40 years, Vicon systems have powered breakthrough research and clinical applications across biomechanics, gait analysis, rehabilitation, neuroscience, and the wider life sciences.
Part of the Oxford Metrics Group, Vicon serves customers in over 70 countries from its Oxford headquarters.
Part of the Oxford Metrics Group, Vicon serves customers in over 70 countries from its Oxford headquarters.
Role Summary
This is a senior commercial-strategic role responsible for driving Vicon's growth in the life sciences and biomechanics markets globally. The Global Market Lead will own the market strategy, act as the voice of the customer internally, shape the product roadmap for this vertical, and work cross-functionally with sales, marketing, product, and engineering to accelerate revenue and market share. The role requires a seasoned leader who can combine deep domain expertise with commercial acumen to build and scale a high performing market function.
Key Responsibilities
• Own and execute the global go-to-market strategy for Vicon's life sciences and biomechanics segment, with full P&L awareness and accountability for revenue targets
• Lead the integration of Contemplas fully into the Vicon family of Life Sciences products, ensuring a coherent portfolio strategy, unified brand positioning, and seamless customer experience
• Build deep understanding of customer needs, workflows, and buying processes across clinical, research, and academic settings
• Identify and prioritise market opportunities, emerging applications, and partnership prospects
• Act as the primary voice of the life sciences customer within Vicon, feeding insights into product roadmap and R&D priorities including the markerless technology roadmap
• Work with software development, algorithm and ML scientists to prioritise markerless development projects that achieve product - market fit
• Collaborate with regional sales teams to support pipeline development, key deal strategy, and customer engagement
• Develop compelling value propositions, positioning, and messaging tailored to life sciences audiences
• Leverage AI and right-size the organisation for scalable, profitable growth - identifying where automation, tooling, and operational efficiency can multiply impact without scaling headcount linearly
• Represent Vicon at industry conferences, academic symposia, and key customer events (e.g. ISB, ESMAC, ASB, APTA CSM)
• Track competitive landscape, market trends, and regulatory developments affecting the sector
• Define and report on KPIs for market growth, customer acquisition, and product adoption
• Work closely with the CPO and product team to shape investment cases for new capabilities and adjacent market entry
• Lead the integration of Contemplas fully into the Vicon family of Life Sciences products, ensuring a coherent portfolio strategy, unified brand positioning, and seamless customer experience
• Build deep understanding of customer needs, workflows, and buying processes across clinical, research, and academic settings
• Identify and prioritise market opportunities, emerging applications, and partnership prospects
• Act as the primary voice of the life sciences customer within Vicon, feeding insights into product roadmap and R&D priorities including the markerless technology roadmap
• Work with software development, algorithm and ML scientists to prioritise markerless development projects that achieve product - market fit
• Collaborate with regional sales teams to support pipeline development, key deal strategy, and customer engagement
• Develop compelling value propositions, positioning, and messaging tailored to life sciences audiences
• Leverage AI and right-size the organisation for scalable, profitable growth - identifying where automation, tooling, and operational efficiency can multiply impact without scaling headcount linearly
• Represent Vicon at industry conferences, academic symposia, and key customer events (e.g. ISB, ESMAC, ASB, APTA CSM)
• Track competitive landscape, market trends, and regulatory developments affecting the sector
• Define and report on KPIs for market growth, customer acquisition, and product adoption
• Work closely with the CPO and product team to shape investment cases for new capabilities and adjacent market entry
Required Skills, Knowledge and Expertise
• 10+ years of progressive experience in commercial leadership, product marketing, or market development roles within life sciences, biomechanics, medical devices, or adjacent deep-tech sectors
• Demonstrable track record of building and scaling a market segment or business unit from early traction to sustained, profitable growth
• Deep domain expertise in biomechanics, gait analysis, rehabilitation, clinical motion analysis, or related disciplines - with credibility to engage senior researchers and clinicians as a peer
• Experience owning or significantly influencing a product roadmap in a technology-led organisation, translating customer and market insight into prioritised investment decisions
• Proven ability to lead cross-functional initiatives spanning research, ML science, product, engineering, sales, and marketing without direct line authority
• Strong existing network and relationships within the life sciences and biomechanics research and clinical community at an international level
• Commercial rigour: comfortable with P&L management, pricing strategy, business case development, and board-level reporting
• Exceptional communication and executive presence; equally effective presenting to a hospital trust procurement board, an academic keynote audience, or a C-suite strategy session
• Strategic thinker with a bias for action - able to set direction and execute at pace in a mid-size, resource-conscious environment
• Willingness to travel internationally (estimated 25–35% of time)
• Bachelor's degree in a relevant discipline (e.g. biomedical engineering, kinesiology, physiotherapy, or related); advanced degree (MSc, PhD, MBA) strongly preferred
Desirable
• Experience with motion capture, wearable sensors, or measurement technology
• Familiarity with clinical and research procurement processes (NHS, university grants, NIH-funded labs)
• Experience of specifying, using or developing markerless motion capture technologies
• Prior experience integrating an acquired product or company into a broader portfolio
• Experience in a scale-up or mid-size technology company navigating a turnaround or growth inflection
• Understanding of regulatory pathways relevant to clinical motion analysis (e.g. CE/UKCA marking, FDA considerations)
• Hands-on familiarity with AI/ML tools and their application to operational efficiency and go-to-market strategy
• Demonstrable track record of building and scaling a market segment or business unit from early traction to sustained, profitable growth
• Deep domain expertise in biomechanics, gait analysis, rehabilitation, clinical motion analysis, or related disciplines - with credibility to engage senior researchers and clinicians as a peer
• Experience owning or significantly influencing a product roadmap in a technology-led organisation, translating customer and market insight into prioritised investment decisions
• Proven ability to lead cross-functional initiatives spanning research, ML science, product, engineering, sales, and marketing without direct line authority
• Strong existing network and relationships within the life sciences and biomechanics research and clinical community at an international level
• Commercial rigour: comfortable with P&L management, pricing strategy, business case development, and board-level reporting
• Exceptional communication and executive presence; equally effective presenting to a hospital trust procurement board, an academic keynote audience, or a C-suite strategy session
• Strategic thinker with a bias for action - able to set direction and execute at pace in a mid-size, resource-conscious environment
• Willingness to travel internationally (estimated 25–35% of time)
• Bachelor's degree in a relevant discipline (e.g. biomedical engineering, kinesiology, physiotherapy, or related); advanced degree (MSc, PhD, MBA) strongly preferred
Desirable
• Experience with motion capture, wearable sensors, or measurement technology
• Familiarity with clinical and research procurement processes (NHS, university grants, NIH-funded labs)
• Experience of specifying, using or developing markerless motion capture technologies
• Prior experience integrating an acquired product or company into a broader portfolio
• Experience in a scale-up or mid-size technology company navigating a turnaround or growth inflection
• Understanding of regulatory pathways relevant to clinical motion analysis (e.g. CE/UKCA marking, FDA considerations)
• Hands-on familiarity with AI/ML tools and their application to operational efficiency and go-to-market strategy
What Vicon Offers
• Competitive salary and benefits package
• The chance to shape a global growth strategy in a market where technology is transforming patient outcomes and scientific discovery
• A collaborative, technically excellent team with deep heritage in precision engineering
• Flexible working with travel to our global offices and events
• The opportunity to work closely with leading researchers, clinicians, and institutions worldwide.
We welcome applications from talented professionals based locally, remotely, or internationally. Flexible working arrangements may be available for the right candidate.
• The chance to shape a global growth strategy in a market where technology is transforming patient outcomes and scientific discovery
• A collaborative, technically excellent team with deep heritage in precision engineering
• Flexible working with travel to our global offices and events
• The opportunity to work closely with leading researchers, clinicians, and institutions worldwide.
We welcome applications from talented professionals based locally, remotely, or internationally. Flexible working arrangements may be available for the right candidate.
About
Oxford Metrics is a smart sensing and software company that enables the interface between the real world and its virtual twin. Our smart sensing technology helps over 10,000 customers in more than 70 countries, including all of the world's top 10 games companies and all of the top 20 universities worldwide. The Group trades through its market-leading divisions, Vicon and Industrial Vision & Metrology Systems (merged IVS and Sempre). Vicon is a world leader in motion measurement analysis to thousands of customers worldwide, including Red Bull, Imperial College London, Dreamscape Immersive, Industrial Light & Magic, and NASA. Industrial Vision Systems is a specialist in machine vision software and technology for high precision, automated quality control systems trusted by blue-chip, smart manufacturing companies across the globe including BD, DePuy, Jaguar Land Rover, Johnson & Johnson, Zytronic and Alkegen. Sempre is a measurement specialist solving manufacturing challenges across multiple industries. Through their expert in-house consultants and partnerships with over 25 well-known manufacturers including Jenoptik, Renishaw and Micro-Vu, Sempre offers an extensive range of products and software to customers in aerospace, automotive, medical, energy and precision engineering. Founded in 1984 our Group is headquartered in Oxford with offices in the United Kingdom, Ireland, United States and Germany. Since 2001, Oxford Metrics (LSE: OMG), has been a quoted company listed on AIM, a market operated by the London Stock Exchange.
Skills Required
- 10+ years of progressive commercial leadership, product marketing, or market development within life sciences, biomechanics, medical devices, or adjacent deep-tech sectors
- Demonstrable track record building and scaling a market segment or business unit from early traction to sustained, profitable growth
- Deep domain expertise in biomechanics, gait analysis, rehabilitation, clinical motion analysis, or related disciplines
- Experience owning or significantly influencing a product roadmap in a technology-led organisation
- Proven ability to lead cross-functional initiatives spanning research, ML science, product, engineering, sales, and marketing without direct line authority
- Strong existing international network within the life sciences and biomechanics research and clinical community
- Commercial rigour: P&L management, pricing strategy, business case development, and board-level reporting
- Exceptional communication and executive presence; able to present to hospital procurement boards, academic audiences, and C-suite
- Strategic thinker with bias for action; able to set direction and execute in a mid-size, resource-conscious environment
- Willingness to travel internationally (estimated 25-35% of time)
- Bachelor's degree in a relevant discipline (e.g., biomedical engineering, kinesiology, physiotherapy, or related)
- Advanced degree (MSc, PhD, MBA)
- Experience with motion capture, wearable sensors, or measurement technology
- Familiarity with clinical and research procurement processes (NHS, university grants, NIH-funded labs)
- Experience specifying, using, or developing markerless motion capture technologies
- Prior experience integrating an acquired product or company into a broader portfolio
- Experience in a scale-up or mid-size technology company navigating a turnaround or growth inflection
- Understanding of regulatory pathways relevant to clinical motion analysis (CE/UKCA marking, FDA considerations)
- Hands-on familiarity with AI/ML tools and their application to operational efficiency and go-to-market strategy
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The Company
What We Do
Oxford Metrics is a smart sensing and software company that develops and markets analytics software for motion measurement and infrastructure asset management, enabling organizations to capture, analyze, and act on motion and measurement data.
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