As a Global Head of Digital Performance at JPMorganChase within Asset & Wealth Management, you will lead the strategy and execution of the firm’s digital client experience performance agenda across websites, campaigns, and mobile experiences. You will partner closely with Marketing, Technology, and business leaders to translate client insights into measurable improvements in engagement, conversion, and return on investment. You will build a culture of experimentation and continuous optimization while scaling innovation through structured pilots and vendor partnerships.
Job responsibilities
- Define and execute a global digital client experience performance strategy that improves engagement, conversion, and relationship depth across key audiences and markets
- Drive ongoing digital transformation initiatives that modernize digital marketing workflows, tooling, and the quality and consistency of client-facing experiences
- Own website performance targets and lead continuous improvement through data-driven roadmaps in partnership with user experience and technology teams
- Partner with marketing stakeholders to design and deliver high-performing campaign landing experiences from intake through measurement and post-campaign insights
- Lead optimization and experimentation programs, including A/B testing, behavioral analytics, and user research, to continuously raise performance standards
- Integrate digital performance capabilities with marketing automation and analytics to enable connected, data-driven, and scalable execution
- Manage and develop a multidisciplinary team across digital marketing, analytics, and user research, fostering a high-performance and inclusive culture
- Run structured proof-of-concepts and pilots with external vendors, translating results into business cases and scaled solutions with measurable outcomes
Required qualifications, capabilities and skills
- Formal training or certification on digital marketing concepts and 10+ years applied experience
- Demonstrated experience leading digital performance, digital marketing, or digital client experience initiatives within financial services or a similarly complex, regulated environment
- Proven track record of delivering measurable improvements in website performance, campaign effectiveness, conversion, and return on investment
- Advanced analytics capability, including the ability to use tools such as Google Analytics to define success metrics, generate insights, and guide prioritization
- Experience building experimentation programs (for example, A/B testing and user research) and operationalizing learnings into scalable improvements
- Demonstrated leadership experience managing and developing multidisciplinary teams, including setting strategy, operating rhythms, and performance expectations
- Strong vendor and partner management experience, including running evaluations, proof-of-concepts, and measurable pilot programs
- Executive-level communication and stakeholder management skills, with demonstrated ability to influence across functions and seniority levels
Preferred qualifications, capabilities and skills
- Experience leading global or multi-region digital performance programs with localized needs and shared platform standards
- Familiarity with marketing technology ecosystems, including integration patterns across analytics, content, and campaign platforms
- Experience partnering with design and engineering teams to deliver scalable template systems and performance-focused user experience improvements
- Expertise in measurement frameworks and experimentation governance that balance speed, rigor, and repeatability
- Demonstrated experience translating digital insights into commercial outcomes and clear narratives for senior leaders
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
Skills Required
- Formal training or certification in digital marketing and 10+ years applied experience
- Experience leading digital performance, digital marketing, or digital client experience initiatives within financial services or similarly complex, regulated environments
- Proven track record delivering measurable improvements in website performance, campaign effectiveness, conversion, and ROI
- Advanced analytics capability, including use of tools such as Google Analytics to define success metrics and generate insights
- Experience building experimentation programs (A/B testing, behavioral analytics, user research) and operationalizing learnings
- Demonstrated leadership managing and developing multidisciplinary teams, setting strategy, operating rhythms, and performance expectations
- Strong vendor and partner management experience, including evaluations, proof-of-concepts, and measurable pilot programs
- Executive-level communication and stakeholder management skills with ability to influence across functions and seniority levels
- Experience leading global or multi-region digital performance programs with localization and shared platform standards
- Familiarity with marketing technology ecosystems and integration patterns across analytics, content, and campaign platforms
- Experience partnering with design and engineering to deliver scalable template systems and performance-focused UX improvements
- Expertise in measurement frameworks and experimentation governance balancing speed, rigor, and repeatability
- Demonstrated experience translating digital insights into commercial outcomes and clear narratives for senior leaders
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
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Parental & Family Support — Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
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Retirement Support — Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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