Description and Requirements
As a Global Employer Brand Copywriter , you will fill a crucial role on the global talent acquisition team, helping to implement a new Applicant Tracking System (ATS) and Candidate Relationship Management (CRM) platform across the globe . S uccess in this role requires compelling writing skills, as you will be involved in a wide variety of employer brand and recruitment marketing communications that include the global career site, landing pages, candidate and employee email template s , job description templates , talent communities and more. You're skilled at driving a long-form content strategy aligned to our Employee Value Proposition (EVP) , working cross-functionally across the entire global enterprise . You are always looking for ways to repurpose content produced internally to share with an external audience, showcasing what differentiates MetLife as a top employer.
As MetLife Talent Acquisition continues to transform its practices globally, this role will be a key member of the team and will be responsible for creating and implementing c ommunications and content that positions MetLife as an employer of choice across 40+ countries around the world.
Key Responsibilities:

• Understand the candidate and employee journey to create/curate effective content to position MetLife as an Employer of Choice and engage talent
• Own content creation end-to-end, including ideation, identifying proof points and employees to be showcased , coordination, copywriting, a nd approvals
• Select photography and videography for the new global career site
• Maximize a matrixed environment to successfully drive outcomes
• Support and enable international teams to localize and leverage content you create and curate
• Manage aspects of a large-scale cross - functional project with competing priorities

Required Experience and Technical Skills:

• 5-8 years of copywriting experience within employee engagement, employer brand, and/or recruitment marketing
• 2 + years of experience writing, editing, and leading communications for an ATS and CRM
• Experience designing or redesigning a robust career site

• A bility to autonomously work across all levels of the organization to develop and craft compelling content, including driving approvals
• Self-starter with a sense of urgency who takes initiative with minimal direction and works well as part of a team.

Preferred:

• 2+ years of experience supporting a global organization
• Experience implementing or using Avature ATS and CRM as a writer and content creator
• Solid understanding of inclusive marketing principles
• Experience optimizing content for SEO
• Intermediate Adobe Creative Cloud experience

The wage range for applicants for this position is $103,000-$141,000.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$103,000-$141,000