The Role
Who we are
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.
The Opportunity
As the Global Design Director you will be responsible for driving Culture Kings’ position as the undisputed global leader in streetwear by leading 1P product ideation, development, and release execution strategies in partnership with our global brand teams, ensuring seamless delivery from concept to market. You will leverage your creative expertise to continually innovate and challenge the status quo across product design, packaging, to creative marketing execution, amplifying compelling product storytelling across the Culture Kings platform. Your primary responsibilities include collaborating closely with merchandising and buying, design, production, marketing, ecommerce and retail teams to drive the ideation, development, and launch of products and campaigns throughout the entire product lifecycle.
Essential Functions
- Oversee all creative aspects of product creation, development, and launch strategies for our global 1P brands. This includes a deep understanding of market demand, trend direction, the competitive landscape, product roadmaps, development timelines, and launch execution.
- Champion the product and campaign lifecycle from the initial ideation through to complete GTM commercialisation.
- Conduct seasonal product reviews and pre-lines aligned to the critical path calendar, collaborating cross functionally with merchandising, buyers and marketing teams to create seasonal product lines and campaign storytelling.
- Partner with internal design teams and external vendors to execute creative concepts, color and material palettes, design details and packaging.
- Collaborate with sourcing and development to ensure margin targets are met and product is delivered with the expected quality.
- Leverage the release calendar and Culture Kings platform to cultivate hype and demand, aligning with a full-price sales strategy over promotional discounts.
- Understand market trends, the competitive landscape and our customers needs to innovate and build seasonal product lines, identify whitespace for new brands and product category opportunities.
- Leverage the CK brand through 3rd party brand products, licensing and collaboration that creates genuine excitement, hype and magic moments for customers.
- Drive global trends and market leadership for Culture Kings by transforming innovative ideas into cultural moments.
- Leverage multi-brand, multi-category curation to drive complete outfit sales via marketing channels, ecommerce and retail stores.
What you'll bring
- Ability to see around corners as it relates to picking trends across all elements of street, music, and popular culture to ensure Culture Kings is always first.
- Expert-level knowledge of fashion trends, the competitive landscape, and customer cohorts, specifically as they relate to Culture Kings' target customer demographics.
- Creative eye for content and release strategies, and staying close to these trends as they develop in a dynamic digital and social landscape/ marketplace.
- Ability to influence both internal teams and external vendors with certainty to champion your vision.
- Strong ability to analyse sales data to inform decision making.
- Demonstrate advanced leadership skills, identify and mentoring succession within your team.
- Strong emotional resilience, with the capacity to remain composed, and solutions-focused in high-stakes situations.
Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
Equal Employment Opportunity Statement
Culture Kings is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace. To facilitate this, we actively promote a culture of inclusivity internally and encourage both those with non-traditional backgrounds and candidates that identity as part of a traditionally marginalized community to apply for opportunities with us and our portfolio of brands. Additionally, we routinely review our hiring practices and recruiting sources to eliminate both potential and actual bias in the hiring process.
If you need assistance or accommodation during the hiring process due to a disability, please contact us at [email protected]. Please note that we do not respond to application inquiries or resume submissions via this email address.
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Principals Only. No Agencies Please.
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The Company
What We Do
Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles and cultures. Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces you won’t find anywhere else, the Culture Kings collection stands as one the most sought-after streetwear retailers on the market today.
Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings remains ahead of its game in offering an elite perspective of the ever-changing global streetwear landscape.
