Global Brand & US Marketing Lead

Posted 9 Hours Ago
Be an Early Applicant
Cambridge, MA
7+ Years Experience
Biotech
The Role
The Global Brand & US Marketing Lead at Intellia will develop and execute brand strategies for gene editing therapies, lead the brand team, and contribute to commercial leadership and launch strategies, working collaboratively across functions and managing external vendors and budgets.
Summary Generated by Built In

Why Join Intellia? 

Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases. 

Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done. 

We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change. Just imagine the possibilities of what we can do together.  

How You Will Achieve More with Intellia:

In this pivotal leadership role, you will spearhead the overall brand strategy, execution, and launch preparations to ensure the successful commercialization of one of Intellia’s gene editing therapies currently in the late stages of clinical development. The ideal candidate is a strategic thinker who is highly driven, entrepreneurial, collaborative, and embodies Intellia’s core values: One, Explore, Disrupt, and Deliver.

Key Responsibilities:

  • Team Leadership: Build and lead the brand team by recruiting top industry talent.

  • Strategic Contribution: Serve as a member of the Commercial Leadership Team, contributing broadly to Intellia’s commercialization success.

  • Cross-Functional Representation: Represent the commercial function at the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities.

  • Global Launch Strategy: Lead the development of the global launch strategy for the assigned brand in collaboration with key functions.

  • Brand Marketing Oversight: Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients.

  • Market Development: Lead the development of market development strategies, coordinating with external agencies and cross-functional partners.

  • Branding Efforts: Lead the development of all branding efforts, including naming and creative campaigns.

  • Insight Generation: Collaborate closely with the business operations team to ensure appropriate insights generation to inform launch strategy and planning.

  • Actionable Recommendations: Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence.

  • Cross-Functional Collaboration: Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT.

  • Vendor Management: Oversee external vendors and consultants supporting the brand.

  • Budget Management: Manage the annual budget for the assigned brand.

  • Additional Duties: Perform other duties as assigned.

About You:

  • Experience: Minimum of 8 years of relevant experience, with a deep understanding of global and US commercialization aspects within the pharmaceutical industry.

  • Leadership: At least 3 years of people management experience, leading high-performance teams.

  • Product Launch: Experience in pre-launch and launch of products for rare diseases with high competitive intensity.

  • Strategic Insight: Ability to translate science into commercial strategies.

  • Communication Skills: Excellent verbal, written, and interpersonal skills with the ability to influence senior management and establish effective working relationships with a diverse range of stakeholders.

  • Proactivity and Planning: Exceptional skills in proactivity, planning, prioritization, objective setting, meeting management, and plan execution.

  • Flexibility: Organized and logical, with a high degree of flexibility to change direction when needed.

  • Self-Starter and Team Player: A confident self-starter who can work independently and creatively, while also being a team player.

  • Innovation: Evidence illustrating the ability to be different and bold. Must have demonstrated success in bringing novel and successful approaches that bring innovative products to patients.

#LI-SV1

Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow all applicable federal, state, and local public health regulations and guidelines, and are strongly encouraged to follow all public health recommendations, including being vaccinated for COVID-19.

EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

The Company
HQ: Cambridge, MA
668 Employees
On-site Workplace
Year Founded: 2014

What We Do

Intellia Therapeutics is a leading genome editing company whose mission is to develop potentially curative gene editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.

We are focused on the development of proprietary therapeutics using a recently developed biological tool known as the CRISPR/Cas9 system. The promise of the CRISPR/Cas9 system is the driving force behind the creation of Intellia. Our founders have a shared belief that the CRISPR/Cas9 technology has the potential to transform medicine by permanently editing disease-associated genes in the human body with a single treatment course. This technology offers the potential for us to develop curative therapeutic options for patients with chronic diseases by addressing the underlying cause of the disease. It can bring new hope and cures to people who now have nowhere to turn for help.

Our combination of deep scientific expertise and clinical development experience, along with our leading intellectual property portfolio, puts Intellia in a unique position to unlock broad therapeutic applications of the CRISPR/Cas9 technology and create a new class of therapeutic products. Intellia has the right people, assets and ambitious vision needed to take full advantage of the CRISPR/Cas9 technology’s attributes – high potency, specificity, simplicity of use, broad applicability, and multifunctional programmability – and accelerate the advancement of curative products into the clinic.

View our social media community guidelines at https://www.intelliatx.com/terms-and-conditions/

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