At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: HOKA Global Brand Communications – Public Relations Associate Manager
Reports to: Sr. Manager, Global Brand Communications - Public Relations HOKA
Location: Remote
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
HOKA is looking for a passionate individual to join the Public Relation business team. Under the direction of the Senior Manager, Global Brand Communications – Public Relations, the Associate Manager, Global Brand Communications -
Public Relations will support bringing the brand voice to life through thoughtful storytelling and strategic PR efforts, events, and initiatives. This person will help plan and execute PR strategies to meet global brand initiatives and contribute to HOKA’s brand and product messaging to media. This individual is passionate about creating strategies that are bold and unexpected and has an enthusiasm for building an emotional and authentic connection with the HOKA consumer.
Working directly with the internal Global Brand Communications team, this role will also have high levels of communication and relationship management with various cross-functional departments. This role will assist in managing media relations including: interview requests, media outreach and the day-to-day relationship with the performance and lifestyle PR agencies. This role will serve as a key team member who regularly communicates PR achievements to the broader HOKA and Deckers team.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
- 1. Support the development of the overall PR strategy for HOKA, including media relations and communication of key brand moments, partner opportunities and product launches
- 2. Collaborate on PR planning for seasonal initiatives, driven by strong industry knowledge and relevant trends
- 3. Assist in the management of Lifestyle and Core PR agencies. Collaborate with team on leading weekly agency calls, briefing agency partners on seasonal strategies, brand moments, and product launches and manage the workflow of project execution
- 4. Oversee PR day-to-day needs by maintaining the PR master calendar, reviewing and routing press materials, interview requests, and award submissions
Who You Are
- Proficient in Microsoft Applications
- Strong written and verbal communication skills to professionally and effectively interact with internal and external teams
- Proven track record of success
- Knowledgeable in current earned media trends and the broader editorial landscape
- Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities
- Highly motivated, a team player and motivated self-starter
- Ability to use independent judgment in performing all duties of the position
- Ability to travel internationally and domestically
- Highly intelligent, self-direction and self-confident leader
We’d love to hear from people with
- Bachelor’s degree minimum related to Marketing or Communications
- Must have at least 5 or more years of experience in Public Relations and Communications, or marketing, in a dynamic, fast-paced environment
- Proven success at multitasking in a fast-paced environment
- Experience in writing, editing copy, press releases, and media alerts
- Must have excellent communication, interpersonal, project management and organizational skills
- Must be proficient in Microsoft Office – Outlook, Word, Excel, PowerPoint
- Proven, successful track record in effective process, project, budget and team management
- Should have a positive, energetic working style
- Strong Understanding on PR metrics
- Strong familiarity of and passion for PR, with an eye towards innovation
- Passion and knowledge for the running and fitness culture and industry
What We'll Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$85,000 - $95,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#LI-EL
What We Do
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
