Genesis - Head of Creative Marketing

About Findies

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.

About the role

Findies is scaling through multiple product angles — each with its own audience. Creative output is the single biggest lever on growth and today the single biggest bottleneck.

We are hiring a Head of Creative Marketing to own the creative function across all angles: set creative strategy, build production processes, develop our team of junior/mid Creative Producers, and personally drive the thinking that unlocks winning ads on Meta, TikTok, and beyond.

This is not a production role and not a brand role. This is a performance creative leadership role: your success is measured by ad win rates and scaling paid spend, not by portfolio aesthetics.

What you’ll be doing

• Own creative strategy across all Findies product angles — triggers, hooks, formats, narratives, visual language — and drive the creative roadmap.
• Build scalable, documented creative production processes from brief to launch (ideation → production → QA → testing → iteration).
• Personally drive creative thinking on priority angles — you are the most senior creative thinker in the company, and you set the standard.
• Hire, onboard, and develop junior/mid Creative Producers and Motion Designers; raise the bar of the creative team.
• Partner closely with the Marketing team to translate paid performance signals into testable creative hypotheses.
• Conduct competitor and trend research; distill insights into prioritized creative bets.
• Own and evolve Findies’ internal AI-powered creative pipeline to compress time-to-creative.
• Set and enforce clear quality and performance standards for all creatives shipped by Findies.

What you’ll need

• 2+ years as Creative Marketing Lead / Head of Creative / Creative Strategist in subscription or high-velocity B2C apps.
• Direct ownership of ad performance metrics — you think in win rates, CPI, hold rates, and thumbstop rates.
• Proven track record of creatives scaled to ≥5% Meta win rate, with specific numbers you can cite.
• Experience hiring, managing, and mentoring creative teams of 2+ people.
• Hands-on mastery of paid social creative (hooks, pacing, UGC, vertical video, AI-generated formats).
• Hands-on experience with AI creative tools (Claude, Midjourney, Runway, Pika, CapCut AI) and documented workflows.
• Data-driven approach — you argue in metrics, not in taste.
• Leadership: ability to set vision, build process, raise standards, develop people.
• Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs.
• Upper-Intermediate English or higher.

Join us and help build the future of social shopping.