We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
- Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital and retail.
- Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA. Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.
- Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creative process.
- Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
- Develop visual concepts, treatments and content variations quickly and efficiently.
- Enable PEDRO to respond quickly to cultural, social and market trends through GenAI.
- Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motion content.
- Identify opportunities to maximise the value and lifespan of existing brand assets.
- Establish and evolve PEDRO's GenAI visual language and creative DNA.
- Develop guidelines, workflows, prompts and best practices to ensure consistency and quality across AI-generated content.
- Build knowledge and AI capabilities within the wider creative team.
- Stay ahead of emerging GenAI tools, visual trends and content formats.
- Identify relevant opportunities for PEDRO and recommend new tools, techniques and workflows.
REQUIREMENTS:
- Minimum 3 years' experience in creative content, design, multimedia or related fields.
- Diploma / Degree in a relevant creative discipline.
- Strong hands-on experience with Generative AI image and/or video tools (Higgsfield AI, Midjourney, Kling AI or others).
- Proven track record with a strong creative portfolio.
- Strong understanding of visual composition, storytelling, art direction and brand aesthetics.
- Prior experience in Photography, digital imaging / retouching, videography, video editing, graphic design, motion graphics or animation is preferred.
- Able to work independently and collaboratively within a multidisciplinary creative team.
- Curious, experimental and proactive in adopting emerging AI technologies.
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Skills Required
- Minimum 3 years of experience in creative content, design, multimedia, or a related field
- Diploma or degree in a relevant creative discipline
- Hands-on experience with generative AI image and/or video tools, such as Higgsfield AI, Midjourney, or Kling AI
- Strong creative portfolio demonstrating relevant work
- Strong understanding of visual composition, storytelling, art direction, and brand aesthetics
- Experience in photography, digital imaging, retouching, videography, video editing, graphic design, motion graphics, or animation
- Ability to work independently and collaboratively within a multidisciplinary creative team
- Curiosity, experimentation, and proactive adoption of emerging AI technologies
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
