General Sales Manager

Posted 13 Days Ago
Be an Early Applicant
48327, Waterford, MI, USA
In-Office
Senior level
Automotive • Professional Services • Retail • Transportation
The Role
Lead and develop the dealership sales team to meet vehicle sales and profitability goals. Manage daily sales processes, coaching, recruiting, training, customer engagement, lot presentation, scheduling, month-end procedures, and escalated customer issue resolution.
Summary Generated by Built In
Dealership:L0434 Suburban Ford of Waterford

Suburban Ford of Waterford

Drive Your Career Forward with Lithia & Driveway

At Lithia & Driveway, we're powered by people and driven to deliver results. As one of the largest automotive retailers in North America, we're focused on growing leaders who want to make an impact—both in their store and across the company.

We are looking for a General Sales Manager to lead, develop, and inspire our sales team at Suburban Ford of Waterford. This role is a key driver of performance, culture, and customer experience.

Why Join Our Team?

So why should you grow your career with Lithia & Driveway? We don't just offer jobs—we offer career paths. Our culture is rooted in values like earning customers for life, improving constantly, and taking ownership of results.

At Lithia & Driveway, you'll find:

  • Real opportunities for advancement across a national network
  • Leadership development and training through our internal learning programs
  • A high-performance culture that recognizes and rewards results
  • The ability to influence store success and shape your team

What You'll Do

  • Sales Process Management
  • Ensure vehicles sales goals are attained by holding Sales Manager and Sales Representatives accountable to Lithia sales process and customer experience.
  • Manage daily activity of Sales Managers and sales staff using the daily work plan in LSMS to ensure sales volume and productivity goals are met.
  • Ensure Sales Managers are engaging directly with the customer. When there isn't enough Sales Management coverage, GSM engages directly with customer.
  • Walk lot everyday with sales team to ensure knowledge of vehicle pricing and excellent condition of inventory, advertising, banners and area grounds.
  • Sales Staff Recruiting, Training and Development
  • Train Sales Managers and sales staff daily using meeting-in-a-box, role-play, storyboards, product demonstrations and product quizzes to ensure all are well versed in the sales process and manufacturer product knowledge.
  • Develop effective sales staff by communicating expected performance standards, monitoring performance, identifying development needs, coaching and mentoring.
  • Customer Engagement
  • Ensure all customers greeted promptly in a professionally and friendly manner.
  • Address and resolve escalated customer concerns promptly and professionally.
  • Assist Sales Representatives with customers when needed in order to ensure sale of vehicle.
  • Remain aware of all customers on lot and ensure their customer buying experience is progressing as expected.
  • Administrative Duties
  • Prepare and communicate work schedules for all sales related staff.
  • Complete all month-end procedures accurately and on time.
  • Participate in store meetings including, but not limited to, Sales Receivables, Save-a-Deal and Store Manager meetings.
  • Track ad sourcing by communicating with customers to identify what brought them to the store.

What You'll Bring

  • 5+ years of automotive sales leadership experience, with at least 2+ years as a Sr. Sales Manager or GSM in a franchise dealership
  • Proven track record of meeting/exceeding sales targets and profitability goals
  • Strong knowledge of OEM processes, inventory management, and dealership financials
  • Experience with dealership management systems (e.g., CDK, Reynolds & Reynolds) and CRM tools
  • Solid understanding of F&I processes and compliance regulations in the U.S.
  • Experience with digital retailing and omnichannel sales strategies
  • OEM certification or leadership training programs, Ford being preferred
  • Acceptable driving record and a valid driver's license in your state of residence.

Total Rewards

We offer a comprehensive benefits package designed to support you and your family, including:

  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

Additional information about our Total Rewards benefits can be reviewed on our careers site at www.totalrewards.lithiadriveway.com.

About Us

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We've built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

High School graduate or equivalent, 18 years or older required. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Skills Required

  • 5+ years of automotive sales leadership experience
  • At least 2+ years as a Senior Sales Manager or General Sales Manager in a franchise dealership
  • Proven track record of meeting/exceeding sales targets and profitability goals
  • Strong knowledge of OEM processes, inventory management, and dealership financials
  • Experience with dealership management systems (CDK, Reynolds & Reynolds) and CRM tools
  • Solid understanding of F&I processes and U.S. compliance regulations
  • Experience with digital retailing and omnichannel sales strategies
  • OEM certification or leadership training programs (Ford preferred)
  • Acceptable driving record and valid driver's license in state of residence
  • High school graduate or equivalent, 18 years or older
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The Company
30,000 Employees

What We Do

Lithia Motors, Inc. is a nationwide automotive dealership group that provides vehicle sales, automotive repair, and financing services across hundreds of locations.

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