General Sales Manager

Description

Reports To: Sales Director
Pay: $96,000 – $300,000 per year (base salary plus performance-based pay)

Job Summary
Toyota Marin is seeking an experienced, results-driven General Sales Manager (GSM) with a strong background in automotive finance, sales desk management, and team development.

Our Simple Price, Simple Process philosophy means our best price is posted upfront on every vehicle, with no back-and-forth, delivering a transparent, efficient, and customer-focused car-buying experience. Unlike traditional dealership structures, our sales professionals manage the customer transaction from start to finish, without a separate finance department.

The General Sales Manager will be responsible for recruiting, training, and developing sales professionals, managing daily sales operations, structuring deals, and driving sales performance and profitability.

The ideal candidate is a hands-on automotive leader with exceptional finance and desking skills, strong people-development abilities, and a proven track record of delivering results.

Key Responsibilities

• Recruit, hire, train, motivate, and develop a high-performing sales team.
• Lead daily new and pre-owned vehicle sales operations to achieve sales volume, profitability, and customer satisfaction objectives.
• Desk and structure retail, lease, and finance transactions while supporting our Simple Price, Simple Process philosophy.
• Provide guidance on lender approvals, credit challenges, finance programs, and deal structuring.
• Coach sales professionals on financing, protection products, and managing the complete customer transaction, ensuring products are offered to every customer and never forced.
• Monitor and improve key performance indicators, including closing ratios, gross profit, finance product penetration, lead conversion, and sales productivity.
• Oversee inventory management, pricing strategies, aging, and inventory turn.
• Ensure consistent CRM utilization, effective lead follow-up, and sales process accountability.
• Maintain compliance with automotive sales, financing, and consumer protection regulations.
• Collaborate with the Sales Director to execute strategies that drive dealership growth.
• Foster a culture of accountability, teamwork, integrity, and continuous improvement.

Requirements

Required Qualifications

• Minimum 3 years of experience as an Automotive Finance Manager (F&I) — Required.
• Minimum 2 years of automotive sales management experience — Required.
• Proven automotive sales desk experience with strong deal structuring and closing skills.
• Extensive knowledge of automotive financing, leasing, lender programs, and credit approvals.
• Demonstrated ability to lead and develop successful sales teams.
• Strong understanding of dealership operations, inventory management, and financial performance.
• Excellent communication, leadership, analytical, and problem-solving skills.
• Commitment to ethical practices, transparency, and customer satisfaction.

Preferred Qualifications

• Toyota dealership experience is a strong plus.
• Previous General Sales Manager experience.
• Proficiency in Tekion DMS and DriveCentric CRM.
• Experience in a streamlined, customer-focused automotive sales environment.

Why Join Toyota Marin? At Toyota Marin, our Simple Price, Simple Process philosophy is built around transparency, efficiency, and an exceptional customer experience. We value strong leadership, teamwork, accountability, and continuous improvement.If you are an experienced automotive Sales Manager or GSM with outstanding finance and desking skills and a passion for developing successful teams, we encourage you to apply.Toyota Marin is an equal opportunity employer.