General Sales Manager (GSM) - Ford Dealership

McDaniels Ford | Orangeburg, South Carolina
Full-Time

Orangeburg Ford is seeking an experienced, driven, and hands-on General Sales Manager (GSM) to lead our dealership's sales operations while helping shape the future of one of the region's most established Ford dealerships.

Our dealership offers new Ford vehicles, a large pre-owned inventory, a full-service automotive repair facility, a dedicated commercial and diesel truck service operation, and a fully stocked parts department. We are looking for a leader who understands how every department contributes to the customer experience and long-term dealership success.

This opportunity is ideal for an automotive professional who thrives in a fast-paced environment, develops high-performing teams, embraces technology, and believes that accountability, coaching, and customer satisfaction drive sustainable growth.

• Lead all new and pre-owned vehicle sales operations while driving profitability and market share

• Recruit, hire, train, coach, and develop high-performing sales managers and sales consultants

• Build a culture centered around accountability, professionalism, customer service, and continuous improvement

• Oversee daily desk management, deal structure, inventory strategy, and pricing decisions

• Monitor CRM activity, internet lead management, digital retailing, and follow-up performance

• Analyze dealership KPIs, sales reports, inventory turn, gross profit, and operational metrics to drive informed decisions

• Work closely with Finance, Fixed Operations, Parts, Service, and Executive Leadership to maximize overall dealership performance

• Develop effective inventory strategies for both new and pre-owned vehicles

• Maintain manufacturer standards and ensure compliance with dealership policies and procedures

• Create an environment focused on employee development, leadership growth, and long-term retention

• Lead by example through visibility on the sales floor, coaching, and active involvement in daily operations

• Ensure an exceptional customer experience from first contact through delivery and beyond

• Five or more years of progressive automotive dealership management experience

• Previous experience as a General Sales Manager, Sales Manager, or other senior automotive leadership role

• Proven history of increasing sales volume, profitability, and operational performance

• Strong leadership skills with a passion for coaching, mentoring, and developing people

• Experience managing both new and pre-owned vehicle operations

• Excellent understanding of CRM systems, internet sales, digital retailing, and modern dealership processes

• Strong analytical skills with the ability to make data-driven business decisions

• Exceptional communication, organizational, and leadership abilities

• High level of integrity, professionalism, and accountability

• Ford brand experience is not required, but is highly desirable

• Valid driver's license with an acceptable driving record

• Competitive compensation package with performance-based incentives

• Paid Time Off (PTO)

• Medical, dental, and vision insurance

• Company-paid life insurance

• Company-paid short-term disability insurance

• Employee Assistance Program (EAP)

• 401(k) with company match

• Employee vehicle incentive program

• Ongoing leadership development and career growth opportunities

McDaniels Ford of Orangeburg, SC has built its reputation on customer relationships, employee longevity, and serving our community with integrity. We are committed to investing in our people, embracing technology, and creating an environment where talented leaders can make a lasting impact.

If you're an experienced automotive leader ready to build winning teams, drive performance, and help shape the future of a growing Ford dealership, we'd love to hear from you.

Equal Opportunity Employer

McDaniels Auto Group is an Equal Opportunity Employer and is committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected status under applicable federal, state, or local law.