General Manager, SoHo

Purpose and objective:

AMIRI is looking for a General Manager for its SoHo retail location! This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following:

- Sales Responsibilities

- Retail Operations

- Personnel Management

- Detail-Oriented In-Store Operations

The GM will be a strong and charismatic leader who thrives on building relationships with both internal and external parties. The GM will serve as a strong ambassador of the AMIRI brand and values, including compassionate leadership, strong business acumen, and enthusiastic ambition. Our ideal GM knows that quality customer service and a commitment to teamwork should never suffer, no matter how busy the location may be!

Sales Responsibilities:

• Motivate staff to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
• With the Regional Manager, analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
• Develop and execute strategies for sales generation to meet goal targets.
• Oversee in-store promotional displays and customer events, liaising with visual merchandising and press department where necessary.
• Maintaining awareness of local & luxury market trends and monitoring local competition activity.
• Building relationships with local and VIP clients; works closely with the PR department and coordinates events.
• Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
• Thoroughly train team in line with AMIRI’s customer service best practices—from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
• In coordination with the Corporate team, complete visual merchandising directives as required in a timely manner.
• Stay up to date with local, industry, and luxury trends—addressing with Director of Stores.

Retail Operations:

• Efficiently oversee the day-to-day operations of the store, minimizing costs and risks.
• Partner with Director of Retail Operations to train team on loss prevention best practices.
• Complete regular Safety and Compliance audits for the HR/Facilities team. Complete regular monthly safety trainings with staff. 
• Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition. Train staff on common workplace injury prevention, specific to the store location.
• Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure staff is aware of the expectations for cleanliness, health, and safety.

Personnel Management:

• Motivate, guide, encourage, and support all store staff.
• Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
• Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding.
• Partner with Merchandising and Sales teams to complete regular product and/or product knowledge with each new collection with all staff.
• Partner with HR to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks.
• Regularly update the staff on business performance, Company initiatives, and other relevant updates.
• Train staff on all required/essential duties of each position.
• Create and publish schedules in line with local guidelines and regulations.

Desired Experience & Talent:

• 3-5 years progressively responsible luxury retail management, directly supervising a non-exempt employee population.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Strong familiarity with local and federal labor laws.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS. 
• Additional language skills a plus.

Who We Are:

Founded in 2014, AMIRI is a global luxury house based in Los Angeles. The brand’s intrinsic California spirit is deeply rooted in authenticity and creativity, with collections influenced by Hollywood and infused with West Coast skate and music culture.

The brand’s trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week, a robust international wholesale business, and a growing retail Flagship footprint. The brand's first stand-alone boutique opened on Rodeo Drive in 2020, and AMIRI has since expanded to twenty storefronts in key cities including New York, Miami, Las Vegas, Dallas, Chicago, Tokyo, and Dubai.

AMIRI’s culture and contemporary vision prioritizes quality, creativity, and innovation in every facet of the business. Founder and Creative Director Mike Amiri continues to safeguard and shape the artistic vision of the brand and design studio.

As the brand’s presence expands globally and is one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is looking for visionary individuals with a creative and entrepreneurial mindset to join our team!