Sales Responsibilities:
- Motivate staff to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
- Partner with HQ Retail to analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
- Develop and execute strategies for generating sales to meet goal targets.
- Oversee in-store promotional displays and customer events, liaising with Visual Merchandising and Brand where necessary.
- Maintain awareness of local & luxury market trends and monitor local competition activity.
- Build relationships with local and VIP clients; work closely with the HQ Retail to coordinate events & activations.
- Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
- Thoroughly train team in line with AMIRI’s customer service best practices – from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
- In coordination with the Corporate team, complete VM directives as required in a timely manner.
- Stay up to date with local, industry, and luxury trends – addressing with internal teams.
Retail Operations:
- Efficiently oversee the day-to-day operations of the store, minimizing costs and risks.
- Partner with HQ Retail team to train team on loss prevention best practices.
- Complete regular Health, Safety, and Compliance audits for the HR/Facilities team.
- Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition. Train staff on common workplace injury prevention, specific to the store location.
- Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure staff is aware of the expectations for cleanliness, health, and safety.
Personnel Management:
- Motivate, guide, encourage, and support all store staff.
- Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
- Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding.
- Partner with Merchandising and Sales teams to complete regular product and/or product knowledge with each new collection with all staff.
- Partner with HR to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks.
- Regularly update the staff on business performance, Company initiatives, and other relevant updates.
- Train staff on all required/essential duties of each position.
- Create and publish schedules in line with local guidelines and regulations.
Desired Experience & Talent:
- 3-5 years progressively responsible luxury retail management, directly supervising a non-exempt employee population.
- Strong familiarity with the AMIRI brand, aesthetic, and narrative.
- Strong familiarity with local and federal labor laws.
- Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS.
- Additional language skills a plus.
Top Skills
What We Do
Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA’s authentic skate and street culture.
An LA native, founder Mike Amiri began his career in fashion by handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. Eternally intrigued by such dark, heroic figures, his flair for tapping into this rock ‘n’ rock ethos led him to design an exclusive capsule collection for the LA-concept store, Maxfield.
Since this debut collection, Mike established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. Early styles, like the MX1 jeans and Bandana Buckle boots, remain the pillars of AMIRI today, and the designer’s nascent DIY sensibility has since evolved into a studied and distinct savoir-faire.
Today, AMIRI presents a collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Barneys, Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in LA, and often even hand-finessed in-house. More recently, production of leathergoods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
