General Manager – Emerging Brands

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7 Locations
In-Office or Remote
AdTech • Marketing Tech
The Role
We’re a fast-scaling venture studio with a focus on performance marketing, operating in the highly competitive Crypto and iGaming verticals. With a portfolio of brands spanning multiple markets, we blend editorial expertise with commercial firepower.

We are seeking a General Manager (GM) with strong expertise in SEO to lead growth initiatives in the cryptocurrency and iGaming sectors. The role requires strategic oversight of financial performance, SEO-driven growth, and the ability to manage cross-functional teams within a matrix organization.

Responsibilities

  • Financial & Strategic Leadership
  • Manage P&Ls and ensure sustainable revenue growth.
  • Define and track key performance indicators (KPIs).
  • Develop and execute strategies to increase traffic, rankings, and affiliate revenue of our emerging brands.
  • Align objectives across multiple reporting lines.
  • Lead teams within a matrix structure, ensuring alignment and clear accountability with the domain experts.
  • Coordinate with content, product, and marketing teams to deliver SEO-optimized content that drives traffic and conversions.
  • Build and maintain relationships with industry stakeholders and partners.
  • Represent the brand at relevant industry events and forums.

Requirements

  • Proven experience managing P&Ls and achieving growth targets.
  • Minimum 3 years in senior management roles, preferably in SEO-driven businesses.
  • Strong understanding of SEO, affiliate models, and content strategy.
  • Knowledge of cryptocurrency and iGaming markets.
  • Experience managing teams in a matrix organization.
  • Strong communication and stakeholder management skills.

Find.co is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

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The Company
Milano, , MI
23 Employees
Year Founded: 2013

What We Do

Founded to help Italian companies grow their business and turnover in Italy and abroad by capitalising on the opportunities offered by digital, FIND is an independent boutique agency that develops performance-oriented digital marketing strategies.
FIND is a boutique because it wants to follow a limited number of clients, taking care of them as best possible and offering them all the support they need to reach and exceed their goals.
FIND is independent because this is the best condition for it to work in the best interest of the customers without bias.
FIND is performance, where this term does not only indicate that part of the agency's remuneration is linked to the concrete business results achieved. It also indicates the objective of making client companies 'perform', i.e., able to fully seize the growth opportunities that FIND will generate. This is thanks to the advisory team dedicated to e-commerce, which also helps companies structure themselves, define processes, adopt the most appropriate pricing policies, and select the most functional channels for growth in the short and long term.
Included by Forrester in a list of 32 worldwide reference agencies for Performance Marketing, FIND works mainly with companies (brands and retailers) selling online "direct to consumer" mainly in the fashion, luxury, beauty and food sectors. It works with both large and small companies, where the discriminating factor is the goodness and concreteness of the project.
He also has considerable expertise in the banking and insurance sectors and, more generally, in all those sectors where it is fundamental to understand the behaviour that precedes a purchase.
FIND directly offers services of
• strategic consultancy for e-commerce projects, business internationalisation, diversification.
• acquisition through SEO and online advertising;
• increasing conversion rates;
• data intelligence and web analytics.
Contact us immediately to find out how FIND could support your business growth

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