General AI Data Annotator, Marketing - English

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
32-32 Hourly
Junior
Artificial Intelligence • Information Technology
The Role
Evaluate AI-generated advertising recommendations by fact-checking campaign structure, objectives, and performance metrics. Flag inaccurate or hallucinated responses, interpret campaign data (CPR, CPM, CPC, ROAS), and write clear corrective feedback to improve model outputs. Full training provided.
Summary Generated by Built In
We are looking for General AI Data Annotator, Marketing / English – US based only

- Job Type: Part-time employee (W2)
- Location: Remote anywhere in the United States.
- Schedule: 20 hours/week (approx. 4 hours per day, Monday–Friday)
- Compensation: $32/hour

Help Shape the Future of AI
Are you a digital marketing professional, media buyer, or advertising specialist looking for part-time, flexible, remote work? Join our team and help improve the reliability of today’s AI models by applying your industry expertise to evaluate and refine AI-generated advertising advice.

What You'll Do
- Read simulated advertiser-AI conversations and evaluate the technical accuracy of the chatbot's recommendations.
- Fact-check platform strategies against correct campaign structures (campaign > ad set > ad hierarchy) and full-funnel objectives (awareness, consideration, conversion).
- Interpret data to ensure performance metrics (CPR, CPM, CPC, ROAS, frequency) logically support the AI's advice.
- Use critical thinking to flag inaccurate, misleading, outdated, or hallucinated AI responses.
- Write clear, actionable feedback to correct errors and improve model performance. (Full training provided)

Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business, Data Analytics, Linguistics, or a related field.
- 2+ years of hands-on digital advertising campaign management (Meta Ads Manager strongly preferred; Google Ads acceptable) OR 1+ year with demonstrated Meta Ads Manager proficiency across multiple campaign types.
- End-to-end campaign building experience with a strong working knowledge of campaign hierarchy, full-funnel objectives, and key performance metrics.
- Exceptional English written communication and reading comprehension to articulate complex feedback clearly.
- Located in the USA with a reliable computer (Windows 10+ or macOS Catalina+) and high-speed internet.
- Available 20 hours per week (Monday–Friday) and reachable online from 9:00 AM to 5:00 PM during your first 10 business days for training and setup.

Preferred Qualifications
- Familiarity with Meta's Advantage+ suite (Advantage+ Shopping, Advantage+ Audience, Advantage+ Creative).
- Deep understanding of audience segmentation (Custom and Lookalike Audiences, broad targeting, retargeting vs. prospecting).
- Experience running native A/B or split tests in Meta and setting up conversion tracking (Meta Pixel, Conversions API).
- Familiarity with Meta's advertising policies, prohibited content, and Special Ad Categories (housing, employment, credit).
- Basic awareness of AI/LLM limitations and prior experience in quality assurance, content evaluation, data labeling, or AI annotation.

What We Offer
- Remote, W2 part-time role at $32/hour with timely payments.
- Flexible Monday–Friday schedule to maintain work-life balance.
- The opportunity to directly influence and shape the future of advertising AI.

Apply now to get started!

RWS embraces DEI and promotes equal opportunity; we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements, and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

Skills Required

  • Bachelor's degree in Marketing, Advertising, Communications, Business, Data Analytics, Linguistics, or related field.
  • 2+ years digital advertising campaign management (Meta Ads Manager strongly preferred) OR 1+ year with demonstrated Meta Ads Manager proficiency across multiple campaign types.
  • End-to-end campaign building experience with strong knowledge of campaign hierarchy, full-funnel objectives, and key performance metrics.
  • Exceptional English written communication and reading comprehension to articulate complex feedback clearly.
  • Located in the USA with a reliable computer (Windows 10+ or macOS Catalina+) and high-speed internet.
  • Available 20 hours per week (Monday-Friday) and reachable online from 9:00 AM to 5:00 PM during first 10 business days for training and setup.
  • Familiarity with Meta's Advantage+ suite (Advantage+ Shopping, Advantage+ Audience, Advantage+ Creative).
  • Deep understanding of audience segmentation (Custom and Lookalike Audiences, broad targeting, retargeting vs. prospecting).
  • Experience running A/B or split tests in Meta and setting up conversion tracking (Meta Pixel, Conversions API).
  • Familiarity with Meta's advertising policies, prohibited content, and Special Ad Categories.
  • Basic awareness of AI/LLM limitations and prior experience in quality assurance, content evaluation, data labeling, or AI annotation.

RWS Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RWS Group and has not been reviewed or approved by RWS Group.

  • Healthcare Strength Feedback suggests regular employees have access to core medical and dental coverage, with health insurance commonly referenced across markets. Company materials also highlight access to health-related support resources.
  • Retirement Support Feedback suggests U.S. employees can access a 401(k), and the group operates defined‑contribution pension schemes. These elements indicate structured retirement provision for regular employees.
  • Wellbeing & Lifestyle Benefits Feedback suggests access to a global wellbeing program and an Employee Assistance Programme, with remote/hybrid flexibility often cited as a quality‑of‑life positive. Learning programmes and ERGs are also emphasized as part of the broader wellbeing offering.

RWS Group Insights

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The Company
HQ: Maidenhead
9,487 Employees
Year Founded: 1958

What We Do

Welcome to RWS! We are a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure you are understood. Everywhere. Over 80 of the world’s top 100 brands trust RWS to drive innovation, inform decisions and shape brand experiences.

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