About us:
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll do:
As Experience Manager, you will join the Online Gaming Team, within the Platform and Demand Management area, reporting directly to the Online Gaming Platform & Demand Senior Manager.
You will play a key role in shaping the strategy, evolution, and user journey experience of our digital gaming platforms, leading initiatives that enhance engagement, competitiveness, and business value.
Your main responsibilities will include:
Ideate, define, and prioritize new platform features and functionalities, ensuring alignment between user experience goals and business strategy.
Lead the benchmarking and competitor analysis process to identify trends, best practices, and innovation opportunities in the gaming industry.
Conduct in-depth user journey analyses to identify pain points, areas for improvement, and opportunities for differentiation.
Coordinate cross-functional teams in the definition and execution of product evolutions and platform projects.
Prepare and validate project documentation, oversee development and implementation, and ensure alignment with quality, timing, and business KPIs.
Manage the prioritization process for backlog and initiatives, balancing technological feasibility, business impact, and user experience.
Supervise and support governance and change management processes related to platform evolution and operational workflows.
Collaborate with stakeholders across business, product, and technology areas to ensure a seamless end-to-end experience.
Oversee analytics, performance, and reporting activities to measure experience outcomes, identify improvement levers, and guide decision-making.
Promote a culture of continuous improvement and innovation, contributing to the long-term vision of the gaming platform ecosystem.
What you’ll bring:
Proven experience in digital platform management and end-to-end product delivery, with a strong focus on user experience, product evolution, and cross-functional coordination.
Experienced in leading complex initiatives within the gaming, digital entertainment, or consumer digital sectors, driving continuous improvement and platform evolution.
A degree in Management, Engineering, Innovation, Digital Technologies, or a related field.
Previous experience in coordinating cross-functional and technical teams, leading projects across web and mobile channels, and driving platform innovation.
Excellent knowledge of digital ecosystems, customer journey mapping, analytics tools, and product development methodologies.
Ability to analyze complex business needs, translate them into actionable requirements, and prioritize initiatives based on user experience and business impact.
Strong leadership and coordination skills, with a proven ability to align diverse teams and stakeholders towards common goals.
Strong analytical and strategic mindset, capable of interpreting data, KPIs, and market insights to guide decisions.
Strong communication, negotiation, and stakeholder management skills.
Fluency in English and Italian is required, with strong written and verbal communication skills.
Passionate about digital innovation and gaming, combining curiosity, creativity, and structure to design meaningful, high-impact experiences.
Why choose us:
Permanent contract with Hybrid Work;
Meal Allowance;
Supplemental Health Insurance;
The option to join our company share saving scheme.
Choose us also for:
An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;
Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches;
Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
Parental Leave Packages: additional support for you, children and financial aid for mothers.
Volunteering during your working hours.
Much more about us:
Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside (https://inside.sisal.com/).
Reviews and comments from our Glassdoor and Indeed pages. Put yours!
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression.
Location: Milano-Roma
Top Skills
What We Do
Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.
Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.
Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.
Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.
The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.
Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.
Responsible gaming is in our DNA and it holds the key to our future.








