Job Title/Position: Marketing Liaison
Reports to: Marketing Manager
Position Summary: Primary function is to act as liaison between Agency and the community regarding community and customer needs. Responsibilities include development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
Patient Care:
- Achieve monthly personal production goals and meet/exceed minimum admit quotas for assigned locations(s) per home health and /or hospice compensation plan expectations
- Successfully executes weekly, monthly, and quarterly strategies to increase market share through key account development including prospecting/diversification and call frequency/routing
- Plans activities to maximize territory coverage for both existing and prospective accounts
- Meets / exceeds minimum daily/weekly call volumes/activity levels with key accounts/contacts to maintain and grow an active CRM pipeline and manage consistent referral development
- Executes professional and effective sales calls that identify and meet the needs of the referral community, clearly communicating the features and benefits of Advanced Home Health/Advanced Hospice.
- Works closely with the Marketing Manager/Branch Manager to drive a vision of growth by focusing every team member on the needs and expectations of the referral community and patients
- Maintains knowledge of the features and benefits of the services provided by Excelin Home Health companies, namely Advanced Home Health and Hospice, industry awareness, regulatory compliance and business trends affecting the agency and our business partners.
- Exhibits a wise stewardship of the company's financial resources by projecting an ROI for monies spent and managing expenditures to a Sales and Marketing budget
- Professionally articulates competitive advantages, specialty programs, agency initiatives and Medicare guidelines, while differentiating and promoting agency deliverables from those of the competition
- Educates the medical community about the services of our organization through effective sales calls and in-services training/outreach with the appropriate tools, resources and collateral Physicians
Completes sales administration duties and communicates in a consistently timely and accurate manner
Skills Required
- Meet monthly production goals and minimum admit quotas for assigned locations.
- Execute weekly/monthly/quarterly strategies to grow market share and develop key accounts.
- Plan territory coverage, maintain daily/weekly call volumes, and manage an active CRM pipeline.
- Conduct professional sales calls and in-service training to educate referral community about services.
- Maintain knowledge of service features, industry trends, regulatory compliance, and Medicare guidelines.
- Project ROI and manage expenditures to a Sales and Marketing budget.
- Articulate competitive advantages, specialty programs, and agency initiatives to referral partners.
- Complete sales administration duties accurately and in a timely manner.
What We Do
Excelin Health owns and operates several quality home health and hospice agencies across the country. Our home health and hospice agencies are focused on ensuring safe and smooth transitions back home from hospital stays, and providing professional skilled nursing and therapies. Our qualified team members serve patients with a wide variety of needs with our industry recognized clinical programs designed for specific conditions including Congestive Heart Failure (CHF), Chronic Obstructive Pulmonary Disease (COPD), Diabetes, and wounds. We also delivery highly specialized clinical programs such as IV Infusion and managing the care for patients undergoing the complicated procedure of inserting a Left Ventricular Assisted Device (LVAD) while awaiting heart transplantation. Add us on TikTok and Instagram at Excelin_Health or Twitter at HealthExcelin!
