Join our rapidly growing AI startup as a Frontend Engineer and own the dashboard that product and growth teams at top consumer apps use every day: visual builders with deeply nested state, drag-and-drop, real-time previews, and analytics. This is the kind of high-craft UI work that is genuinely hard to find elsewhere, on a product whose output ships straight into apps used by millions.
Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, and Zepto.
Why This Role MattersOwn the dashboard that powers in-app experiences for 100M+ end users.
Work directly with the engineering team and founders on a small, tight-knit team where ownership is high.
Build UI systems and patterns that scale with our high-growth trajectory.
We're seeking a rare combination of UI craft, strong engineering fundamentals, hands-on execution, and the drive to own surfaces end to end.
About This RoleKey challenges you'll solve:
Complex Interfaces: Building visual builders with deeply nested state, drag-and-drop, and real-time previews that stay fast and predictable.
Cross-Platform Fidelity: Shipping UI that renders pixel-accurately both natively and in webviews inside mobile apps, where HTML/CSS precision matters.
This is an opportunity to have outsized impact on the product surface every customer touches while building deep expertise in hard UI engineering at a scaling startup.
Outcomes ExpectedOwn and scale our dashboard and its visual builders, campaign tools, and analytics views, with the state management and performance to keep them fast.
Ship high-craft, cross-platform UI that renders reliably both natively and in mobile webviews.
ResponsibilitiesDashboard & Product UI
Visual Builders: Build and own complex builder interfaces with deeply nested state, drag-and-drop, and real-time previews.
Campaign & Analytics Tools: Ship the campaign tooling and analytics views that product and growth teams use every day.
State & Performance: Manage large, deeply nested client state with a constant eye on performance and responsiveness.
Quality & Cross-Platform
Cross-Platform Fidelity: Ensure output renders pixel-accurately both natively and in mobile webviews, where HTML/CSS precision matters.
Craft & Detail: Hold a high bar for UI quality, accessibility, and interaction detail.
Full-Stack Depth: Go deeper into Node.js and GraphQL when the feature calls for it.
RequirementsProfessional Experience
2 to 4 years of frontend engineering experience, with a track record of shipping production web apps.
Deep experience with React and TypeScript, ideally on complex, stateful interfaces.
Strong HTML/CSS fundamentals and an eye for cross-browser and cross-platform fidelity.
Technical Proficiency
Core Stack: Proficiency with React, Redux, TypeScript, and Next.js.
APIs: Comfort working with GraphQL, and Node.js when you go deeper into the backend.
UI Engineering: Experience with complex state management, drag-and-drop, or builder-style interfaces is a strong plus.
Core CompetenciesProduct Sense
User Empathy: Builds for product and growth teams, sweating the workflows they live in every day.
Quality Standards: Values craft and detail, and can explain and defend UI tradeoffs.
Technical Execution
Self-Sufficiency: Ships complete features end to end, from UI to the API layer.
Performance Instinct: Keeps complex, stateful UIs fast and responsive.
Startup Agility
Ownership: Takes high ownership on a small, tight-knit team.
Growth Mindset: Continuously raises the bar based on user feedback and product needs.
Ready to own the dashboard behind experiences for 100M+ users? If you love hard, high-craft UI work, we'd love to hear from you.
Skills Required
- 2 to 4 years of frontend engineering experience
- Track record of shipping production web applications
- Deep experience with React and TypeScript
- Strong HTML and CSS fundamentals
- Experience with cross-browser and cross-platform UI fidelity
- Proficiency with Redux and Next.js
- Comfort working with GraphQL and Node.js
- Experience with complex state management, drag-and-drop, or builder-style interfaces
- Ability to ship complete features end to end from the UI to the API layer
- Strong product sense, user empathy, UI quality standards, performance instincts, ownership, and growth mindset
What We Do
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.
