Front-End & Tracking Developer (MarTech)

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• Strong front-end development capability across HTML5, CSS3/SCSS and modern JavaScript (ES6+), with experience working across Shopify/Liquid, WordPress/PHP, Webflow or headless environments.
• Advanced hands-on experience with Google Tag Manager and server-side GTM, including deployment and management through platforms such as GCP, AWS or Stape.
• Demonstrated expertise implementing Meta Conversions API, including event deduplication, first-party data handling and server/client tracking architectures.
• Strong experience with Google Ads conversion tracking and GA4, including Enhanced Conversions, e-commerce tracking, offline conversions and custom event architectures.
• Working knowledge of TikTok Events API, LinkedIn Conversions API and multi-platform digital advertising attribution.
• Advanced JavaScript and dataLayer engineering skills, including experience capturing dynamic values and tracking Single-Page Applications.
• Experience implementing privacy and consent solutions including Google Consent Mode v2 and CMP platforms such as OneTrust, Cookiebot or Usercentrics.
• Strong technical troubleshooting skills using Chrome DevTools, network requests, Tag Assistant and advertising-platform debugging tools.
• Ability to translate digital marketing and attribution requirements into scalable technical solutions and communicate effectively with both technical and non-technical stakeholders.

Core responsibilities:

• Develop, modify and optimise client websites and landing pages using HTML5, CSS3/SCSS and modern JavaScript across Shopify, WordPress, Webflow and headless CMS environments.
• Design, implement and maintain advanced client-side and server-side Google Tag Manager (GTM/sGTM) architectures, including hosting through GCP, AWS or Stape.
• Implement and optimise Meta Conversions API (CAPI), including client/server event pipelines, event deduplication, parameter mapping and first-party data hashing.
• Configure Google Ads and GA4 tracking, including Enhanced Conversions, dynamic conversion values, offline conversion imports, e-commerce schemas, custom dimensions and user properties.
• Implement and troubleshoot TikTok Pixel/Events API and LinkedIn Insight Tag/Conversions API for accurate campaign attribution.
• Develop custom JavaScript and dataLayer frameworks to capture dynamic website interactions, including SPA routing and complex conversion events.
• Implement CMP solutions and Google Consent Mode v2 to support GDPR, CCPA and regional privacy requirements while maintaining attribution integrity.
• Conduct technical QA, tracking audits and debugging using Chrome DevTools, Tag Assistant, network payload analysis and platform testing tools to identify and resolve tracking, CORS, CSP and attribution issues.
• Collaborate with media buyers and other stakeholders to translate attribution requirements into technical solutions, scope implementation timelines, document configurations and support campaign launches.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

This is a remote position.