The Role
Lead front-end architecture and engineering for composable DXP implementations. Design scalable, modular architectures (SSR/SSG/ISR), establish best practices, mentor teams, drive accessibility and performance, build CI/CD and hosting strategies, use React/Next.js/TypeScript hands-on, leverage AI tools, and lead client-facing solutioning and practice growth.
Summary Generated by Built In
Front-End Technical Specialist – Digital Experience Platform (DXP)
Location: Noida(India) (Hybrid)
Experience: 8+ Years
Practice: Digital Experience / Composable DXP
Role Overview
We are seeking a Front-End Technical Specialist to lead and scale our DXP front-end engineering practice. This role combines deep technical expertise, architecture ownership, and team leadership to deliver high-performance, scalable, and composable digital experiences. The ideal candidate is a hands-on architect with strong experience in modern front-end frameworks (React, Next.js), headless CMS ecosystems, and AI-assisted development practices.
Key Responsibilities
· Define and own front-end architecture across DXP implementations
· Design scalable, modular, composable architectures using headless CMS platforms
· Establish best practices for SSR / SSG / ISR (Next.js), API-first and BFF patterns
· Lead front-end hosting and deployment decisions (Vercel, AWS, etc.)
· Lead, mentor, and grow a high-performing front-end engineering team
· Define coding standards, reusable components, and design systems
· Drive accessibility (WCAG), performance, and quality governance
· Hands-on development using React, Next.js, TypeScript, and modern frameworks
· Leverage AI tools (Copilot, ChatGPT) to accelerate development
· Lead client-facing discussions, architecture workshops, and solutioning
· Contribute to RFPs, proposals, and front-end practice growth
Required Qualifications
· 8+ years of experience in front-end engineering
· Proven experience as a Front-End Architect or Technical Lead
· Deep expertise in React, Next.js, JavaScript (ES6+), TypeScript
· Experience with headless CMS / DXP platforms (Sitecore, Optimizely, etc.)
· Strong knowledge of API-first and composable architectures
· Experience designing enterprise-scale front-end systems
· Strong understanding of performance optimization and accessibility (WCAG)
· Experience with CI/CD pipelines and DevOps practices
Preferred Qualifications
· Experience with micro-frontends architecture
· GraphQL and edge delivery platforms experience
· Cloud platforms (AWS, Azure, Vercel)
· Design systems and enterprise UI frameworks
· Integration experience with CRM, ERP, and backend systems
· Knowledge of DXP ecosystems and personalization frameworks
Soft Skills
· Excellent communication and presentation skills
· Strong client-facing and stakeholder management experience
· Ability to translate technical concepts into business value
· Leadership mindset with focus on mentorship and team growth
What Success Looks Like
· Established scalable front-end architecture framework
· Improved development velocity using AI-assisted workflows
· Built a strong front-end engineering team
· Delivered high-performance digital experiences
· Acted as trusted advisor to clients on front-end strategy
Location: Noida(India) (Hybrid)
Experience: 8+ Years
Practice: Digital Experience / Composable DXP
Role Overview
We are seeking a Front-End Technical Specialist to lead and scale our DXP front-end engineering practice. This role combines deep technical expertise, architecture ownership, and team leadership to deliver high-performance, scalable, and composable digital experiences. The ideal candidate is a hands-on architect with strong experience in modern front-end frameworks (React, Next.js), headless CMS ecosystems, and AI-assisted development practices.
Key Responsibilities
· Define and own front-end architecture across DXP implementations
· Design scalable, modular, composable architectures using headless CMS platforms
· Establish best practices for SSR / SSG / ISR (Next.js), API-first and BFF patterns
· Lead front-end hosting and deployment decisions (Vercel, AWS, etc.)
· Lead, mentor, and grow a high-performing front-end engineering team
· Define coding standards, reusable components, and design systems
· Drive accessibility (WCAG), performance, and quality governance
· Hands-on development using React, Next.js, TypeScript, and modern frameworks
· Leverage AI tools (Copilot, ChatGPT) to accelerate development
· Lead client-facing discussions, architecture workshops, and solutioning
· Contribute to RFPs, proposals, and front-end practice growth
Required Qualifications
· 8+ years of experience in front-end engineering
· Proven experience as a Front-End Architect or Technical Lead
· Deep expertise in React, Next.js, JavaScript (ES6+), TypeScript
· Experience with headless CMS / DXP platforms (Sitecore, Optimizely, etc.)
· Strong knowledge of API-first and composable architectures
· Experience designing enterprise-scale front-end systems
· Strong understanding of performance optimization and accessibility (WCAG)
· Experience with CI/CD pipelines and DevOps practices
Preferred Qualifications
· Experience with micro-frontends architecture
· GraphQL and edge delivery platforms experience
· Cloud platforms (AWS, Azure, Vercel)
· Design systems and enterprise UI frameworks
· Integration experience with CRM, ERP, and backend systems
· Knowledge of DXP ecosystems and personalization frameworks
Soft Skills
· Excellent communication and presentation skills
· Strong client-facing and stakeholder management experience
· Ability to translate technical concepts into business value
· Leadership mindset with focus on mentorship and team growth
What Success Looks Like
· Established scalable front-end architecture framework
· Improved development velocity using AI-assisted workflows
· Built a strong front-end engineering team
· Delivered high-performance digital experiences
· Acted as trusted advisor to clients on front-end strategy
Skills Required
- 8+ years of experience in front-end engineering
- Proven experience as a Front-End Architect or Technical Lead
- Deep expertise in React, Next.js, JavaScript (ES6+), TypeScript
- Experience with headless CMS / DXP platforms (Sitecore, Optimizely, etc.)
- Strong knowledge of API-first and composable architectures
- Experience designing enterprise-scale front-end systems
- Strong understanding of performance optimization and accessibility (WCAG)
- Experience with CI/CD pipelines and DevOps practices
- Hands-on development and architecture ownership using modern frameworks
- Excellent communication and presentation skills
- Strong client-facing and stakeholder management experience
- Leadership and mentorship experience building engineering teams
- Experience with micro-frontends architecture
- GraphQL and edge delivery platforms experience
- Experience with cloud platforms (AWS, Azure, Vercel)
- Design systems and enterprise UI frameworks experience
- Integration experience with CRM, ERP, and backend systems
- Knowledge of DXP ecosystems and personalization frameworks
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The Company
What We Do
Icreon is a digital innovation partner for growth brands, helping businesses achieve exponential growth and operational efficiency.








